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Corporate philanthropy has a dual mission of pursuing public welfare and supporting the values of parent corporations. Assessing the alignment of philanthropic activities with these missions can be challenging, but today’s data-rich environment provides prospects for meeting that challenge. Taking advantage of these opportunities requires access to high-quality data. This Giving Thoughts article considers how companies can play an active role in facilitating the collection, management, and analysis of robust performance data by grantee recipients to better assess both the activities of recipients and the charitable contributions.