Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.
Donate
Loading...
CONFERENCE KEYNOTES
Tony Hsieh, founder and CEO, Zappos
Maya Angelou, poet and author
Customer experience is about building trust and you build that trust through the experiences you create. Your customers are human and have emotions, so the best way to differentiate yourself is to create an experience that connects with those emotions, regardless of what industry you’re in. There is no one-size-fits-all way of doing this—each company needs to create its own strategy based on culture, business objectives, and empowering employees to serve customers in an individual way. Getting the entire company to operate this way will take a lot of planning, a change management approach, and collaboration between the sales, marketing, HR, corporate communications, engineering, finance, operations, and customer service departments.
When 112 practitioners and experts met to talk about customer experience, we took notes. Here are the highlights:
To get complimentary access to this publication click "Read more" to sign in or create an account.
Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.
Donate
May 28, 2020 | Publication
May 13, 2020 | Publication
To access the event portal for speaker presentations, enter the Username and Password you used when creating your account. If you haven't confirmed your account you'll need to do this before your account will be active. Presentation availability are subject to speaker permission for sharing.
.png)
