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Social media. Social listening. Storytelling. With new opportunities—and risks—emerging by the week, it's no surprise that corporate communicators are turning their attention in 2018 to the most disruptive, tech-driven, and rapidly evolving parts of their practices.
To realize their full potential, however, all these emerging technologies and approaches need to be blended and balanced with the traditional responsibilities that remain the core of the communications function. In this month's newsletter, we feature a research project that delves into both sides of this new world—and much more.
Corporate Communications Practices: 2018 Edition draws from an extensive survey of executives in over 100 public companies. We think it's the highest-resolution picture available of the innovations transforming corporate communications, the bedrock concerns that still define it, and how seasoned professionals can align both to advance their work.
I hope you'll read on for more from the study and look forward to your feedback and questions on any of the topics and insights highlighted in this newsletter.