Corporate citizenship during times of geopolitical crisis

The war in Ukraine has given the world scarring images of destruction and loss. It has also given us examples of extraordinary heroism, resilience, and humanity. The corporate citizenship response to the war thus far has been impressive. At this stage in the war and its global fallout, five key insights are emerging that have broad implications for the corporate citizenship professional:

1. Corporate citizenship executives need to help their companies lay out a plan for a sustained and balanced response to crises.
2. Corporate citizenship executives, like leaders of other corporate functions, need to engage in ongoing scenario planning.
3. Corporate citizenship executives should be alert to, and take steps to manage, the potential disconnect between the priorities of senior management and the broader employee population.
4. Corporate citizenship executives should consider how their CSR priorities are aligned with their ESG priorities.
5. Corporate citizenship executives have a great deal of experience in responding to crises; they should ensure they record the lessons their learn and share them with their own corporate crisis management function to improve future responses.

For more details, see Corporate Citizenship During a Geopolitical Crisis (Part 6): Five Key Corporate Citizenship Insights from the Ongoing War in Ukraine