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Communications & Marketing Center Newsletter
  • Authors:

    Jan Botz

  • Publication Date:
    May 2018

According to new research from The Conference Board, corporate communications teams are increasingly adding investor relations to their job description—but may lack the skills needed to succeed in this arena.

Our latest survey findings reveal how the boundaries are blurring between corporate communications and investor relations as companies recognize the need for a coherent style of public relations across their entire network of stakeholders. Nearly 30 percent of companies with $25 billion or more in revenue report their communications teams are involved in investor relations. At the same time, however, the largest companies ranked “investor relations experience” and “financial reporting experience,” respectively, as just the 13th and 15th most sought-after skills for corporate communicators. As a first step to squaring this circle, I encourage you to read the full report, Corporate Communications Practices: 2018 Edition.

This month, I’d also like to highlight the 2018 Excellence in New Communications Awards Ceremony held by the Society for New Communications Research (SNCR) of The Conference Board. Top-notch award submissions were considered this year from organizations spanning a range of industries, communications disciplines, and countries. We hope you’ll join us at an awards dinner and gala in New York City on Tuesday, June 26, featuring a panel discussion on fake news with this year's Fellows Choice Award winners. Click here to register.

Read on for more breaking insights from the Marketing & Communications Center—and, as always, I’d love to hear how we can further support your needs in the year ahead.

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