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19 January 2024 / Quick Take
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Copy LinkThe CEO aligns with the C-Suite on attracting, upskilling, and retaining talent as a priority. In marketing, as the drive to automate work and assist existing talent with AI continues, cutting costs rises as an imperative for the CMO. This is part of realizing the benefits that are expected to come with AI adoption, but CMOs must do this at the same time as meeting CEO expectations that they will drive growth.
This data echoes what we are seeing in more detailed research: AI’s first tangible deliverable is productivity gains. CMOs must focus on balancing creativity and differentiation with the opportunity to cut costs through automation/AI. Setting a clear vision for the talent on your team about how this will be done is critical to maintain commitment.
The customer remains a major focus with 38% of CMOs
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