Agencies Are Not Free Agents: The Client’s Results Drive the Agency’s Business
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Agencies Are Not Free Agents: The Client’s Results Drive the Agency’s Business

17 September 2025 / Essay

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This essay explores how the partnership between a client and its agencies is constantly evolving but must stay true to the fundamentals of driving business growth.

This essay explores how the partnership between a client and its agencies is constantly evolving but must stay true to the fundamentals of driving business growth.

Author

Ivan Pollard

Ivan Pollard Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

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