How do you measure innovation—and innovation potential? First, determine the signposts of innovation in your organization, industry, and business environment. Then choose metrics that assess progress. This research aims to help companies do both. We will develop new metrics (such as an index) that provide future perspectives on innovation at the sector and industry level, and that measure innovation preparedness at company level. We will engage our members to bring their real-world expertise to the selection of innovation signposts and relevant metrics. The result: a measurement system that monitors not just past innovation but potential for innovation going forward.