Loading...
12 JANUARY 2024
Email
Linkedin
Facebook
X
Copy Link
TranscriptListen/subscribe on
Louise Ayling is Director of Sustainability and a board member at Radley Yeldar, a creative consultancy specialising in brand, corporate and sustainability communications. In this episode, Louise talks in-depth about Radley Yeldar's practical guide 'Words that Work: Effective Language in Sustainability Communications", which reviewed the sustainability webpages from 50 of Forbes' '100 most valuable brands' and compared their communications style with ten leading 'sustainable brands'. We discuss the importance of spotting and avoiding 'Stock Sustainability' and whether she feels greenwashing is still prevalent among most brands.
Let's Talk Sustainable Business / 03 Feb 2026
In our second episode with Caroline Viarouge, we discuss women in STEM and how sustainable manufacturing can boost competitiveness through green jobs
Let's Talk Sustainable Business / 29 Jan 2026
Caroline Viarouge, EIT Manufacturing CEO, discusses Europe's manufacturing landscape, supporting innovative start-ups & her organisation's ambitious 2030 goals
Let's Talk Sustainable Business / 18 Dec 2025
In our second episode with Adam Hearne, we discuss how his company keeps on top of regulatory developments and how he sees these affecting companies
Let's Talk Sustainable Business / 04 Dec 2025
Adam Hearne, CEO of CarbonChain, talks about why he started up a business to help companies manage supply chain emissions and carbon accounting
Let's Talk Sustainable Business / 20 Nov 2025
In our second episode with Kozue Nishizaki, we discuss how climate change impacts tourism & how growing investor interest in sustainability benefits the sector
Let's Talk Sustainable Business / 06 Nov 2025
Kozue Nishizaki, Founder of Horizon Green, discusses how she brings sustainability to the table with tourism leaders and how attitudes to the topic have evolved
