S5E11 - Planting Trees By Using a Search Engine
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LET'S TALK SUSTAINABLE BUSINESS

S5E11 - Planting Trees By Using a Search Engine

Genica Schaefgen, Head of Ecosia Germany, discusses why Ecosia focuses on tree-planting projects "to help solve the climate crisis in a very social way".

Genica Schaefgen is Head of Ecosia Germany, a Berlin-based tech company best known as the "search engine that plants trees". In this episode, Genica explains how using Ecosia contributes to its global tree-planting projects, enabling a tree to be planted "every 1.3 seconds", why Ecosia positions itself as a social business and takes a holistic approach to its biodiversity projects, and how the company aims to hold itself accountable by publishing their financial reports every month. 

 S5E11 - Planting Trees By Using a Search Engine

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Genica Schaefgen is Head of Ecosia Germany, a Berlin-based tech company best known as the "search engine that plants trees". In this episode, Genica explains how using Ecosia contributes to its global tree-planting projects, enabling a tree to be planted "every 1.3 seconds", why Ecosia positions itself as a social business and takes a holistic approach to its biodiversity projects, and how the company aims to hold itself accountable by publishing their financial reports every month. 

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Bárbara Mendes-Jorge

Bárbara Mendes-Jorge

Sustainability Communications Expert
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