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29 JUNE 2023
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In this episode, Claudia continues her conversation with Karen Pflug, the Group Chief Sustainability Officer at Ingka Group. She discusses Ikea’s goal to reach zero-emission deliveries by 2025. She also highlights their efforts to bridge consumers’ ‘worry-to-action’ gap through pop-ups, take-back schemes and education. As CSO, Pflug offers some valuable advice to sustainability leaders on the same journey, reminding leaders to act with ‘optimism, driven by action and empowerment’.
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