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27 NOVEMBER 2023
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TranscriptRural areas account for 20% of the total US population—and 97% of the country’s landmass—but only about 5% of large philanthropic grants are directed to nonurban regions. Why is this?
In this episode of C-Suite Perspectives, Paul Washington, Executive Director of the Governance & Sustainability Center at The Conference Board, joins President and CEO Steve Odland to discuss the Governance & Sustainability Center's latest report on corporate citizenship in rural communities.
Tune in to find out:
· What exactly defines a “rural area” in the United States?
· US company headquarters are mostly in cities; how can companies justify donating in areas where they have no presence?
· What benefits can companies expect when they invest more in rural communities?
For more Trusted Insights for What’s Ahead®:
· Read: Investing in Rural America: Corporate Citizenship and Rural Communities
· Read: Rural Diversity: The Untapped Opportunity for Corporate America
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
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