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TranscriptHow has inflation changed consumer attitudes and behaviors—and how should marketers respond in this crucial moment?
The price of eggs increased 19.1% in July on an annual basis, which is precisely the type of inflation that shocks and worries consumers. What are the opportunities for marketers who can successfully address not only consumers’ behaviors but also their attitudes?
Join Steve Odland and guest Ivan Pollard, Center Leader, Marketing & Communications, at The Conference Board, to learn about the latest Consumer Confidence Index®, how marketers can entice unhappy consumers to switch, and why brands that market effectively during tough times will create loyal customers for years to come.
(00:45) Historical Context of Inflation
(01:38) Current Inflation Trends and Consumer Impact
(03:31) Consumer Behavior and Income Disparities
(05:31) Debunking Price Gouging Myths
(06:47) Marketing Strategies During Inflation
(09:08) Creating and Communicating Value
(18:05) Service Industry Challenges and Opportunities
For more from The Conference Board:
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
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