The Generations Episode 9: Discussion for Marketing & Comms
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C-SUITE PERSPECTIVES

The Generations Episode 9: Discussion for Marketing & Comms

In this episode, Ivan Pollard discusses how marketers can exploit the differences and similarities between generations, and more.

In this episode, Ivan Pollard, Leader of the Marketing and Communications Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss marketing to multiple generations. Tune in to find out:

  • Do the fundamentals of marketing remain the same across generations?
  • How can marketers exploit differences and similarities between generations?
  • Does mass marketing still have a role to play?
  • Why do marketing messages today function more like a “neural network” than a one-way transmission to a target?
  • Are there shared events or universal experiences that marketers can still tap into across generations?
 
 The Generations Episode 9: Discussion for Marketing & Comms

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In this episode, Ivan Pollard, Leader of the Marketing and Communications Center, joins Steve Odland, President and CEO, both of The Conference Board, to discuss marketing to multiple generations. Tune in to find out:

  • Do the fundamentals of marketing remain the same across generations?
  • How can marketers exploit differences and similarities between generations?
  • Does mass marketing still have a role to play?
  • Why do marketing messages today function more like a “neural network” than a one-way transmission to a target?
  • Are there shared events or universal experiences that marketers can still tap into across generations?
 

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead™

Steve Odland

Steve Odland

President and CEO
The Conference Board, Inc.

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Ivan Pollard

Ivan Pollard

Center Leader, Marketing & Communications
The Conference Board

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead™.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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