Repositioning of the Marketing Profession
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C-SUITE PERSPECTIVES

Repositioning of the Marketing Profession

Steve Odland sits down with Ivan Pollard to discuss the business function that has arguably changed more than any other in the 21st century - marketing.

In this episode, The Conference Board President and CEO Steve Odland sits down with Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board, and former Chief Marketing Officer at General Mills. Odland and Pollard discuss the business function that has arguably changed more than any other in the 21st century: marketing. Tune in to find out:

  • How marketing has evolved over the last 30 years vs. marketing’s tactical world today
  • How the best companies leverage their marketing talent —internally and externally
  • What CMOs need from CEOs today—and vice versa
 Repositioning of the Marketing Profession

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In this episode, The Conference Board President and CEO Steve Odland sits down with Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board, and former Chief Marketing Officer at General Mills. Odland and Pollard discuss the business function that has arguably changed more than any other in the 21st century: marketing. Tune in to find out:

  • How marketing has evolved over the last 30 years vs. marketing’s tactical world today
  • How the best companies leverage their marketing talent —internally and externally
  • What CMOs need from CEOs today—and vice versa

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead®

Steve Odland

Steve Odland

President and CEO
The Conference Board

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Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board…

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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