Our latest C-Suite Outlook 2024 survey results show that an economic downturn is still a top concern for both CEOs and CMOs. Yet, CMOs are optimistic, saying they can still drive growth in this environment. What strategies and investments are CMOs planning to use to achieve this—and do they differ from the CEO view?
In this episode of C-Suite Perspectives, Ivan Pollard, Center Leader, Marketing & Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss the survey results and the implications for the marketing & communications landscape in 2024.
Tune in to find out:
For more Trusted Insights for What’s Ahead:
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead™.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
C-Suite Perspectives / 09 Dec 2024
Learn why there’s a finite amount of bitcoin available, the differences between bitcoin and other cryptocurrencies, and how governments have responded.
C-Suite Perspectives / 02 Dec 2024
Find out what to expect for the federal budget, immigration enforcement, and tariff and tax policies.
C-Suite Perspectives / 26 Nov 2024
Find out what consumers are optimistic about, what concerns they have, and how they’re planning to spend in the next month.
C-Suite Perspectives / 25 Nov 2024
Find out lessons learned from the 2024 cycle, the differences between public and private polling, and how pollsters find people to interview.
C-Suite Perspectives / 21 Nov 2024
Find out why COP29 was hosted by Azerbaijan, whether developed economics will fund the necessary climate actions, and the role of the power sector.
C-Suite Perspectives / 18 Nov 2024
Discover the latest insights on CEO succession, progress being made on gender equity, and why boards should have an emergency succession plan before a crisis.