CMOs Must Play a Frontline Role in Driving Profits in 2024

22 JANUARY 2024

Ivan Pollard, discusses the survey results and the implications for the marketing & communications landscape in 2024.

Don’t miss an episode of C-Suite Perspectives

Listen on

Our latest C-Suite Outlook 2024 survey results show that an economic downturn is still a top concern for both CEOs and CMOs. Yet, CMOs are optimistic, saying they can still drive growth in this environment. What strategies and investments are CMOs planning to use to achieve this—and do they differ from the CEO view?

In this episode of C-Suite Perspectives, Ivan Pollard, Center Leader, Marketing & Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss the survey results and the implications for the marketing & communications landscape in 2024.

Tune in to find out:

What’s the CEO perspective on driving growth in 2024—and what role will marketing play?
What investments do CEOs and CMOs believe are needed to drive this growth?
How are the CEO and CMO envisioning AI’s role in these efforts?
What impact do they foresee for their organizations?

For more Trusted Insights for What’s Ahead^®:

Read: C-Suite Outlook 2024: Leading for Tomorrow
Access our hub: AI—Marketing & Communications

Return to podcast series

Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead^®

Steve Odland

President & Chief Executive Officer
The Conference Board…

Read Bio

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board…

Read Bio

C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead^®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.

Episodes

What Makes Diversity, Equity & Inclusion Work?

C-Suite Perspectives / 02 Mar 2026

New global data reveals strong employee support for diversity, equity & inclusion (DEI).
Email

Linkedin

Facebook

X

Copy Link

Transcript
The State of the Economy for February 2026

C-Suite Perspectives / 24 Feb 2026

Join Dana M. Peterson and Malala Lin to find out what's behind consumers’ expectations for the future, & where CEOs are focusing their growth efforts this year.
Email

Linkedin

Facebook

X

Copy Link

Transcript
Ukraine: Are We Headed for a Frozen Conflict or Bigger War?

C-Suite Perspectives / 23 Feb 2026

Four years into the conflict, the Ukraine war has evolved into a brutal war of attrition—with implications far beyond the battlefield.
Email

Linkedin

Facebook

X

Copy Link

Transcript
How AI Is Reshaping Corporate Sustainability

C-Suite Perspectives / 17 Feb 2026

Learn why companies need to understand AI’s promise and potential drawbacks for environmental sustainability.
Email

Linkedin

Facebook

X

Copy Link

Transcript
What’s Next for CEO and Executive Compensation?

C-Suite Perspectives / 09 Feb 2026

Find out what's new in CEO and executive compensation, including say-on-pay practices and SEC regulations.
Email

Linkedin

Facebook

X

Copy Link

Transcript
What Could the Fed Look Like Under Kevin Warsh?

C-Suite Perspectives / 05 Feb 2026

Find out what Kevin Warsh’s nomination for Fed chair means for interest rates—and the potential Senate battle ahead.
Email

Linkedin

Facebook

X

Copy Link

Transcript