CMOs Must Play a Frontline Role in Driving Profits in 2024
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C-SUITE PERSPECTIVES

CMOs Must Play a Frontline Role in Driving Profits in 2024

22 JANUARY 2024

Ivan Pollard, discusses the survey results and the implications for the marketing & communications landscape in 2024.

Our latest C-Suite Outlook 2024 survey results show that an economic downturn is still a top concern for both CEOs and CMOs. Yet, CMOs are optimistic, saying they can still drive growth in this environment. What strategies and investments are CMOs planning to use to achieve this—and do they differ from the CEO view? 

 

In this episode of C-Suite Perspectives, Ivan Pollard, Center Leader, Marketing & Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss the survey results and the implications for the marketing & communications landscape in 2024. 

 

Tune in to find out:  

  • What’s the CEO perspective on driving growth in 2024—and what role will marketing play?
  • What investments do CEOs and CMOs believe are needed to drive this growth?
  • How are the CEO and CMO envisioning AI’s role in these efforts?  
  • What impact do they foresee for their organizations? 

 

For more Trusted Insights for What’s Ahead®: 

 CMOs Must Play a Frontline Role in Driving Profits in 2024

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Our latest C-Suite Outlook 2024 survey results show that an economic downturn is still a top concern for both CEOs and CMOs. Yet, CMOs are optimistic, saying they can still drive growth in this environment. What strategies and investments are CMOs planning to use to achieve this—and do they differ from the CEO view? 

 

In this episode of C-Suite Perspectives, Ivan Pollard, Center Leader, Marketing & Communications, joins President and CEO Steve Odland, both of The Conference Board, to discuss the survey results and the implications for the marketing & communications landscape in 2024. 

 

Tune in to find out:  

  • What’s the CEO perspective on driving growth in 2024—and what role will marketing play?
  • What investments do CEOs and CMOs believe are needed to drive this growth?
  • How are the CEO and CMO envisioning AI’s role in these efforts?  
  • What impact do they foresee for their organizations? 

 

For more Trusted Insights for What’s Ahead®: 

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Experts in this series

Join experts from The Conference Board as they share Trusted Insights for What’s Ahead®

Steve Odland

Steve Odland

President and CEO
The Conference Board

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Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader
The Conference Board…

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C-Suite Perspectives

C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.

C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.


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