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11 Aug. 2020 |
Company Valuations, Wall Street and Main Street and how they jive… or not
Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company, explores with our Marketing Institute Leader, JP Kuehlwein, why there is often a deep disparity in corporate valuations between Wall Street and Main Street – and how to make sense of it all.
23 Jul. 2020 |
What’s in a Name? – How to use naming and language to build your brand and business
How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. Join David as he speaks with our Marketing Institute Leader, JP Kuehlwein, to answer these questions and describe how naming and language relates to other important branding elements, such as design, visual identity, and communications.
05 Jun. 2020 |
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 5
How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss this question.
23 Apr. 2020 |
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 4
The swift spread of COVID-19 has acted as a wrecking ball through a major portion of the retail business, but has also led some parts of the industry to flourish. Which brands will fail, which will survive, and which may even thrive due to the current health crisis? Join JP Kuehlwein, Marketing Institute Leader at The Conference Board and investment banker and co-founder of Triangle Capital LLC, Richard Kestenbaum, to learn more about how COVID-19 has impacted retail.
16 Apr. 2020 |
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 3
Alison Cayne is busy in normal times: The mom of five has founded a cooking school, café, events space and packaged food brand in addition to writing books, hosting podcasts and otherwise sharing her insights, energy and excellent cooking. But these times of crisis bring her exceptional, ethical, entrepreneurial leadership and strategic thinking and acting to light even more. Alison shares how she is tackling the challenge as a boss, business partner, borrower, and supplier.
08 Apr. 2020 |
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 2
You want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say? Join Dan Fietsam, an award-winning creative and copywriter, to learn what might be the most appropriate ways to communicate now and going forward.
31 Mar. 2020 |
Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic, Part 2
Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. Part wo of this podcast further explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response.
30 Mar. 2020 |
Brand Building and Communication in the Midst of the COVID-19 Crisis Part 1
Join us for the first in this mini-series which focuses on how organizations can continue to successfully build their brands and consumer communications in the midst of the COVID-19 crisis. In this episode, JP Kuehlwein, Marketing Institute Leader at The Conference Board, interviews Martin Karaffa, Associate Partner at Hofstede Insights, about how marketers should manage their brands and organizations in the midst of this tumultuous situation.
23 Mar. 2020 |
Turbulent Times: Communications and Sustainability During the COVID-19 Pandemic
Today, we find ourselves in one of the most disruptive periods in modern history. Public discussion about ESG has taken the backseat to surviving and getting through the COVID-19 pandemic. This podcast explores how corporate communications can support your company’s ESG initiatives, and how to use ESG to guide your company through the COVID-19 crisis response.
11 Mar. 2020 |
COVID-19: Should Companies Mix Marketing with Public Health and Safety Messages?
Should the Chief Marketing Officer issue public messages about what the organization is doing in terms of public health and safety? Craig Carroll, Communications Institute Leader at The Conference Board, chats with a team of experts, with a view from three perspectives: marketing, communications, and corporate social responsibility.
11 Mar. 2020 |
On Sound Branding
Join JP Kuehlwein, The Conference Board’s Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world’s leading audio branding agency since 1995.
04 Mar. 2020 |
COVID-19: The Crisis Communications Response
As the COVID-19 outbreak continues, communications leaders face the growing challenge of supporting the safety of staff, the reputation of the company, and the viability of operations. At the same time, the risks of missteps are significantly compounded by social media activism, misinformation and the critical gaze of international observers.
24 Feb. 2020 |
Don’t Think Out of The Box!
So often we here that we need to think out of the box. However, a great start for change and transformation is to think INSIDE the box. In this short and engaging podcast you will see several actionable boxes for your leadership journey.
24 Feb. 2020 |
A Conversation with Ivan Pollard, Chief Marketing Officer of General Mills
Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand people, brands and the future of marketing, listen to our conversation with Ivan Pollard, CMO of General Mills. Ivan believes that the future is rather bright for large, traditional scale players—and that creativity, equity, and relationship building are essential ingredients for long-term brand success.
07 Oct. 2019 |
How Procter & Gamble makes Sustainability part of its Strategy, Brands and Balance Sheet with Virginie Helias, Chief Sustainability Officer.
This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it. An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry.
26 Sep. 2019 |
Building Sustainable Brands: A Packaging and Operational Approach with Tom Szaky
The ever-more environmentally conscious consumer is on the lookout for companies and brands that produce sustainable products through low-impact operations. Since 2001, TerraCycle has led the way by recycling hard-to-recycle materials and turning them into new products. But can a company inject a sustainability mindset beyond its own operations? Marketing Institute Leader JP Kuehlwein talks to TerraCycle Founder and CEO Tom Szaky about how to build a sustainable brand.
21 Aug. 2019 |
The Business of Platforms and Platforms As Brands
Sangeet Paul Choudary joins JP Kuehlwein to explore the seemingly unstoppable growth of platform businesses across industry sectors. What drives the success of an Amazon, Uber or Facebook? How can traditional "pipeline companies" evolve to compete with this platform model? What are its relative strengths and vulnerabilities in the realms of branding, financials, operations, and organization?
29 Jul. 2019 |
Sustainability in the C-Suite: Kimberly-Clark’s Lisa Morden Weighs In
What are the sustainability and social impact priorities driving global C-suite executives today? Hear how Kimberly-Clark, one of the world’s largest consumer goods companies, is addressing fast-evolving customer demand for more sustainable products and services.
03 May. 2019 |
How does an Active Wear Brand Become an Activist Icon?
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.
29 Apr. 2019 |
The Edelman Trust Barometer
The Edelman Trust Barometer reports annually on the state of trust in the world’s key institutions: business, government, NGOs, and media. In recent years, the research has revealed that businesses face some of the most challenging times in history in terms of the trust that the public has in them. Jennifer Cohan, President, New York, Edelman, Joins The Conference Board’s own President and CEO, Steve Odland, to discuss the 2019 results.
28 Mar. 2019 |
Diverse Voices: Profiles in Leadership
Join Joe Cohen and Judith Harrison as they discuss Diverse Voices: Profiles in Leadership, which features interviews with more than 40 top multicultural corporate and PR agency leaders who share candid anecdotes about their successes, the obstacles they’ve had to overcome, and the lessons they’ve learned along the way.
25 Mar. 2019 |
Mayo Clinic's Amy Davis Shares Her Story Refuting A Sensationalized Article
How would you react if CNN ran a sensationalized story about your organization, based on false information and hearsay? Mayo Clinic suffered that exact experience in 2018 and Amy Davis has some advice for others who might find themselves in the same position: focus on your employees to make sure they feel supported.