07 Oct. 2019 |
How Procter & Gamble makes Sustainability part of its Strategy, Brands and Balance Sheet with Virginie Helias, Chief Sustainability Officer.
This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it. An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry.
26 Sep. 2019 |
Building Sustainable Brands: A Packaging and Operational Approach with Tom Szaky
The ever-more environmentally conscious consumer is on the lookout for companies and brands that produce sustainable products through low-impact operations. Since 2001, TerraCycle has led the way by recycling hard-to-recycle materials and turning them into new products. But can a company inject a sustainability mindset beyond its own operations? Marketing Institute Leader JP Kuehlwein talks to TerraCycle Founder and CEO Tom Szaky about how to build a sustainable brand.
21 Aug. 2019 |
The Business of Platforms and Platforms As Brands
Sangeet Paul Choudary joins JP Kuehlwein to explore the seemingly unstoppable growth of platform businesses across industry sectors. What drives the success of an Amazon, Uber or Facebook? How can traditional "pipeline companies" evolve to compete with this platform model? What are its relative strengths and vulnerabilities in the realms of branding, financials, operations, and organization?
29 Jul. 2019 |
Sustainability in the C-Suite: Kimberly-Clark’s Lisa Morden Weighs In
What are the sustainability and social impact priorities driving global C-suite executives today? Hear how Kimberly-Clark, one of the world’s largest consumer goods companies, is addressing fast-evolving customer demand for more sustainable products and services.
03 May. 2019 |
How does an Active Wear Brand Become an Activist Icon?
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing and Communications Center's April Monthly Chat.
29 Apr. 2019 |
The Edelman Trust Barometer
The Edelman Trust Barometer reports annually on the state of trust in the world’s key institutions: business, government, NGOs, and media. In recent years, the research has revealed that businesses face some of the most challenging times in history in terms of the trust that the public has in them. Jennifer Cohan, President, New York, Edelman, Joins The Conference Board’s own President and CEO, Steve Odland, to discuss the 2019 results.
28 Mar. 2019 |
Diverse Voices: Profiles in Leadership
Join Joe Cohen and Judith Harrison as they discuss Diverse Voices: Profiles in Leadership, which features interviews with more than 40 top multicultural corporate and PR agency leaders who share candid anecdotes about their successes, the obstacles they’ve had to overcome, and the lessons they’ve learned along the way.
25 Mar. 2019 |
Mayo Clinic's Amy Davis Shares Her Story Refuting A Sensationalized Article
How would you react if CNN ran a sensationalized story about your organization, based on false information and hearsay? Mayo Clinic suffered that exact experience in 2018 and Amy Davis has some advice for others who might find themselves in the same position: focus on your employees to make sure they feel supported.