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Marketing & Communications: Quick Takes

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Rising Energy Prices Add to Canadian Consumers’ Cost-of-Living Concerns

June 03, 2026
Tariffs Raise US Consumer Focus on Price, but “Made in USA” Can Still Matter

October 16, 2025
The Growth Triangle: How CFO–CSO–CMO Partnerships Boost the Business

September 26, 2025
So Much Customer Satisfaction Data, So Little Clear Action

July 16, 2025
Marketing & Communications Skills Needed to Win in 2025

January 21, 2025
External Factors Shaping the Plans of CMOs and CCOs in 2025

January 15, 2025
Silence Is Golden: Embracing Neutrality in Polarized Times

September 23, 2024
CEOs Want CMOs to Drive Growth

September 17, 2024
Quantifying Consumer Reactions to Inflation Is Critical to Success

September 05, 2024
Purpose Shapes Corporate Reputation More Than Innovation Does

August 29, 2024
Putting the Pace of AI Adoption into Perspective

July 26, 2024
The Skills Gap for Future CCOs

July 09, 2024
How to Be a CMO in the Age of AI, Data, and Digital Transformation

July 09, 2024
Welcome to a Social, Healthy, and More Frugal Summer

June 13, 2024
Capturing Eyes, Ears, and Hearts with Ads That Speak to Customers’ Top Needs

May 21, 2024
US Consumers May Embrace Corporate Messages About Saving Food, Water, and Air

April 11, 2024
Higher Interest Rates Will Force Consumers to Be More Frugal

March 07, 2024
The Sustainability Gender Gap

March 07, 2024
Customers Drive Everything

February 07, 2024
Preparedness Varies, but CMOs Are Agile and Ready to Respond

January 25, 2024
Sustainability Remains a Compelling Story for CMOs, but Content Is Changing

January 24, 2024
As Digital Transformation Accelerates, Human Element Remains Critical to the CMO

January 23, 2024
Cyberattacks and Escalating Tensions Concern the CMO

January 22, 2024
CMOs Augment Talent with AI Tools and Cut “Nonworking” Costs Along the Way

January 19, 2024
CMOs See Profitable Growth Coming from Innovation, Automation, and New Business

January 18, 2024
Looming Crises and Volatility Shape CEO Thinking and Opportunities for CMO

January 17, 2024
Despite ESG Backlash, Customers Want More Sustainability & Information About It

December 11, 2023
Treating Employees Well Can Have Positive Ripple Effects in Consumer Markets

November 06, 2023
The Dilemma: Communications in the Middle

October 18, 2023
Creativity Can Improve Corporate Sustainability Messaging

September 28, 2023
Consumers Would Rather Use Less Energy Than Pay More Taxes for the Environment

September 14, 2023
What Skills Will Become More Important in the Future for a Great CCO?

August 23, 2023
What Skills Will Become More Important in the Future for a Great CMO?

August 21, 2023
No Appointment Necessary: Dr. AI Will See You Soon

May 26, 2023
What to Do If Your Customer Service Robot Frustrates Your Customers

May 17, 2023
How Can We Trust AI?

May 10, 2023
Recession-caused consumer behavior changes could help or hurt climate

October 28, 2022
Education on how to save energy could boost consumer mood and spending

September 26, 2022
Communicating Price Increases Without Alienating Customers

August 10, 2022
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