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February 28, 2023 07:00 PM ET - 08:15 PM ET | Virtual Meeting
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Copy LinkThe Conference Board’s 2023 C-Suite Outlook shows that the global economic downturn and regional recessions, inflation, continued disruptions from the pandemic (in Asia), global geopolitical instability, supply chain issues and labor shortages are the high-impact events that CEOs and C-suite executives see as challenging their organizations this year. In response, they are focusing on driving revenue and profit growth through digital transformations and business model innovations while finding and keeping the talent to make it all happen even as they look to keep costs down.
There is shared concern across the entire C-Suite about the implications of impending recessions in some markets, the impact of inflation and the effects these have on business in 2023.
For marketers, the challenge will appear to be engaging the CFO and the CEO in the strategies and tactics they will use to drive this growth. There are differences of opinion that emerge in terms of where to cut costs and how to invest in growth.
At this Roundtable, we will discuss the biggest challenges Marketing teams are facing this year, as well as review what innovative ideas and solutions Marketers are using in order to generate profit and align with their organization’s goals.
In addition, we will also be sharing some insights from our ongoing CMO/CCO SensoMeter Survey into how happy Marketers are with their teams, their goals, and the support they receive from the C-Suite.
Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead® including webcasts, publications, data and analysis, plus discounts to events.
Roundtables are discussions held under the Chatham House Rule for M&C Center Members and invited guests that focus on a key topic of interest with a single session (1-2 hours).
