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December 09, 2026 03:00 PM - 04:00 PM CET | Virtual Meeting
Can Sustainability Help You Win? A Practical B2B Growth Playbook.
How can companies turn customer sustainability priorities into commercial opportunities?
This practical 60-minute member session will explore a simple framework for identifying where sustainability influences buying decisions, defining a credible customer offer, and converting that opportunity into repeatable growth.
Using a practical case example, we will explore what this looks like in practice: how to identify the right customer opportunity, translate sustainability into customer value, build the evidence and commercial case, and decide whether to scale.
We will discuss:
Speaker: Martin Wiese, Director, CR&S Council, Europe
Moderator: Anuj Saush, Head of Advisory, International
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High-impact discussions under Chatham House Rule. Designed uniquely to help executives leading corporate sustainability initiatives expand their thinking as they develop strategies for their firms.
These gatherings are exclusive to members of the European Governance & Sustainability Center and draw together senior executives from large companies to discuss key business issues and timely topics around the themes of ESG.
To register for an upcoming event or inquire about your company’s membership status, please email egeisinger@tcb.org.
Members can register online for this event, but must be signed in. Please sign in to your myTCB® account to access.