Apollo Agenda Johnson Space Center, Houston, TX.
Open to US Citizens and Permanent Residents

*Sample Agenda


Topics and Activities

Day One

  Hilton Houston NASA Clear Lake

Opening Session

  • Executive Sponsor Opening (for custom company sessions) and Intro’s
  • Orientation/Results of Pre-event Survey/Experiential Learning Process
  • History of Space Race
  • Kennedy Profile: Setting “The Goal”
  • Webb Case Study: Managing leadership strengths and gaps.  Innovating an organizational structure and mobilizing resources to meet “The Goal.”

Day Two

 Hilton Houston NASA Clear Lake

Johnson Space Center (JSC): Saturn V Complex at Rocket Park, Astronaut Grove 


  • Von Braun Case Study: Utilizing all five adaptive leadership principles. Creating a culture of innovation.  Leading cultural integration and influence change
  • Apollo I Situational Analysis: Building the awareness of the necessity of crisis preparedness.  Regaining the initiative after crisis 
  • Low Case Study: Leading out of, and creating opportunities from, setbacks
  • Aldrich Profile: Leaders teaching leaders

Lunch: JSC Cafe

 Speaker – current NASA project with leadership implications

Neutral Buoyancy Lab at the Sonny Carter Training Facility

  • Contingency Planning Profile:  Preparing for the Unknown. Leadership aspects of simulations.  Developing a culture of workforce preparedness

Space Center Houston (SCH): Mission Debrief

  • Application of lessons learned

SCH: Destiny Theater

  • Apollo 11 Situational Analysis:  Stepping Up or Stepping Back 


  • Current NASA project with leadership implications

Dinner in SCH Starship Gallery

  Apollo 17 Command Module and other significant NASA artifacts

Day Three

  Hilton Houston NASA Clear Lake

JSC - Historic Apollo Mission Control Room

  • Apollo 13 Situational Analysis:
    • Lovell Profile: Tactical crisis management and small team leadership
    • Kranz Profile: Managing resources and evolving strategy during critical events Goal clarity and innovation in the moment

Space Center Houston (SCH): Mission Debrief

  • Individual or team action planning
  • Executive Sponsor Close (for custom company sessions)
Apollo Inquiry

For customized team events, open enrollments, and general inquiries, please contact Jeff Jackson at
+1 516 554 5599 or jeffrey.jackson@conference-board.org

Inquiry Form

Upcoming Apollo Dates

Dec 2-4, 2015- SOLD OUT
March 21 - 23, 2016 

Space Center Houston and the Johnson Space Center, Houston, TX.

Open to US citizens or US Green Card holders.

*Additional dates available for customized team events.

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Apollo Program One-sheet

To learn more about the Apollo Program, download the one-sheet below.

Download (PDF)

On The Apollo Program
"…Being on site at NASA and the Houston Space Center, and using the Apollo experience to profile and discuss leadership approaches, was both engaging and very relevant to current business issues… I was able to reflect on lessons learned through the Apollo era and outline leadership strategies for both my team and organization going forward..."

Laurie Brubaker
Senior Vice President
Aetna Inc.

Promo video

Watch this promotional video on the program: