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Sustainable Consumption in Asia-Why Is it Important, and Do Consumers Care?

Will COVID-19 be a setback for sustainable consumption, or will it instead accelerate changes in consumer preferences in favor of sustainability-related attributes?

  • What are Asian consumers’ perceptions, attitudes, preferences, and buying behaviors related to sustainability?
  • How is shifting consumer behavior impacting brands in the short- and long-term?
  • How may COVID-19 impact consumers’ attitudes about sustainability topics?
  • What can brands do to support future growth of sustainable consumption?

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