As digital technology becomes mainstream – consumer data is transforming business while helping companies develop and improve services. Meanwhile, data collection's privacy, safety, and transparency are now center-stage, prompting government regulation and consumer mistrust.

Our premier program brings together expert research and titans of industry to break down ways to understand consumers' concerns about their data privacy and utilize it transparently and authentically.

By attending this exclusive event, you will get an in-depth look at:

• Building consumer trust and transparency
• Maintaining loyalty by following privacy policies and consistent communication
• Ensuring not to push boundaries on user privacy and personal data use
• How to communicate data usage benefits to consumers
• Making use of data earned by customer consent and safeguarding privacy
• Embracing tech and personalized content to incentivize data sharing
• Shifting efforts to first-party data
• Building privacy into your brand, design, and customer experience

Get Involved

If you would like to get involved in this year’s conference, please contact us.

• Speaking Opportunities: tyler.lettich@conference-board.org 
  
• Sponsorship Opportunities: michael.felden@conference-board.org
  
• Marketing Partnerships: melissa.mianulli@conference-board.org 
• Group Registrations: ulei.kou@conference-board.org 

Register Now

This event is Complimentary for Members and $245 for Non-Members. Register now to join us live or to watch later on-demand.

Tuesday, May 11, 2021

12:00-12:05pm

Opening Remarks

Denise Dahlhoff, Senior Researcher, Consumer Research, The Conference Board

12:05-12:30pm

Consumers' Attitudes about Data Practices

Hear exclusive research that explores consumers’ perceptions, preferences, sentiments, and behaviors when it comes to companies’ practices regarding the collection and usage of personal data. The findings are from The Conference Board Global Consumer Confidence Survey, an online survey of almost 32,000 consumers in 63 markets, conducted in collaboration with Nielsen.

Denise Dahlhoff, Senior Researcher, Consumer Research, The Conference Board

12:30-1:00pm

Data Insights to Improve the Fan Experience and Safety

• Ensuring data is properly managed without impacting productivity or the customer journey
• Adaptable strategies to solve for evolving data management and -governance demands
• Incorporating a privacy-aware program to realign corporate behavior with consumer expectations

Vimal Tejwani, Vice President, Chief Architect Data and Analytics, NFL

1:00-1:20pm

Break

2:00-2:45pm

Enhancing Trust in the Digitally Connected Ecosystem

• Deep-dive into the trust related implications of digital transformation
• Maximizing the value obtained from data that is collected, used and shared, as well as the ethical use of data

Andrew Reiskind, Senior Vice President of Data Strategy, Mastercard

Flawless Execution

2:45-3:30pm

RegTech

• Creating transparency in an international governance, risk and compliance hurdle
• Harmonize multiple compliance regulations on the same data
• Designing processes and solutions to the meet the need without jeopardizing key business objective

Anthony Foust, CISO, Belron (Carglass, Safelite and Autoglass)

3:30-4:00pm

Break

4:00-4:30pm

The Fundamentals of Data Literacy

• Data skills required for workers of the future – regardless of roles
• Enabling and driving a data-based decision-making culture

Christopher Rosett, Senior Director, Business Impact and Results, Comcast

4:30-4:35pm

Closing Remarks

Denise Dahlhoff, Senior Researcher, Consumer Research, The Conference Board