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Corporate Communications: Driving the Business Forward

MARCH 06 - 07, 2025

BROOKLYN, NY

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It's become clear that we no longer live in a time punctuated by a single disruption, but rather one in which multiple crises and transformative upheavals – pertaining to business, politics, economics, climate, technology, and more – have become the norm. Corporate communications practitioners are standing in the center of these storms, using agile, timely, and strategic storytelling to engage both internal and external stakeholders and to envision a pathway forward. In doing so, the function has evolved in its purpose and expanded in its impact. The question now is: what comes next?

Such urgent circumstances necessitate an invaluable opportunity for communications leaders to gather to share concrete strategies for leveraging strategy, technology, data, and story to get the job done amid the stunning challenges that are impacting our daily lives.

Join us in person in New York City for a highly interactive experience in which we'll not only hear from top corporate communicators on stage but tap into the collective insight and experience of our accomplished audience through multiple rounds of small-group discussions and structured-networking exercises. Walk away with new insights, strategies, and tactics as well as an expanded network.

Take a look at some of our favorite photos from the 2024 program:

Who Should Attend: 

C-suite Officers, Vice Presidents, Heads, Directors, and Managers of:

  • Corporate Communications
  • Corporate Affairs
  • Internal Communications
  • External Communications
  • Executive Communications
  • Public Affairs
  • Engagement 

Contact Us: 

Past Conference Agenda

Thursday, February 29, 2024

08:00 AM - 09:00 AM ET

Registration and Breakfast



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09:00 AM - 09:10 AM ET

Welcome and Introductions



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09:10 AM - 09:25 AM ET

How Senior Communications Executives View the Function Today

How have communications leaders perceived their impact on the business post-pandemic? How do they think their CEO values that impact? How do they measure their performance, and how do they communicate it back to the head of the bu …

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09:25 AM - 09:45 AM ET

Networking and Cross-Pollination

We'll kick off our event by meeting one another to share priorities and accomplishments since we last convened.

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09:45 AM - 10:15 AM ET

Sally Susman, Chief Corporate Affairs Officer of Pfizer, on Br…

Having been thrust into various crises and distractions unlike ever before, how are communicators supposed to break through the noise given such unprecedented social polarization? We will welcome Pfiz …

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10:20 AM - 10:35 AM ET

Networking Break



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10:35 AM - 11:05 AM ET

Telling Your Sustainability and Impact Story

As the world grapples with increasingly severe and frequent examples of climate change and the demand continues to rise for companies to take a more active role in addressing societal challenges, businesses across every sector and …

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11:10 AM - 11:55 AM ET

Communicating the Employee Experience Internally and Externall…

At a time when employee expectations are evolving, labor activism is increasing, and the nature of work itself is undergoing rapid change, effective communication of the employer brand is essential. I …

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12:00 PM - 01:00 PM ET

Networking Lunch

Available on a first come, first served basis (registration required), attendees will have the opportunity to continue the conversation with the following on-stage presenters:

Aimee Christian, PhD, Vice President, Global …

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01:00 PM - 01:30 PM ET

The Importance of Omnichannel Communications in a Distributed …

In an era in which workforces are more distributed than ever, the significance of omnichannel communications and engagement strategy has reached new heights. Squarespace's Dea Fischer, Bloomberg's Ale …

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01:00 PM - 01:30 PM ET

Measuring and Communicating Your Impact

One of the primary pain points corporate communicators experience is measuring the impact of their work. How should it be quantified? What are the relevant data points? How do you bring them all together and make sense out of them …

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01:40 PM - 02:10 PM ET

Coming Together While Working Apart: Fostering Culture and Tal…

The debate around remote work rages on. While some fear that company culture and cohesion will suffer, others have harnessed flexibility as a means of enhancing their talent and culture. Hear from a c …

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01:40 PM - 02:10 PM ET

Embedding Diversity, Inclusion, and Belonging into Communicati…

When diversity, inclusion, and belonging are considered as afterthoughts or add-ons to employee communications, their people can tell. Learn how to embed DEI into communications strategies from the st …

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02:15 PM - 02:30 PM ET

Networking Break



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02:30 PM - 03:00 PM ET

Focusing on the "True North" While Facing Polarized Audiences

We have had some striking reminders in the last year that the already-fluid boundaries between what is and what is not considered "controversial" can take some large and sudden shifts. How can communications leaders keep conversat …

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03:05 PM - 03:35 PM ET

How to Strategically Invest in Internal Communications in 2024

With a historically contentious presidential election scheduled to take place amid a turbulent and unpredictable economy all while artificial intelligence continues to take deeper root in business and society, Axios HQ’s Roy Schwa …

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03:40 PM - 03:55 PM ET

Networking Break



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03:55 PM - 04:35 PM ET

Interactive Exercise: Adapting AI Into Your Communications Org…

As artificial intelligence continues to dominate headlines, the data shows that the opportunities surrounding this revolutionary technology are huge. The decision to invest in generative AI is just th …

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04:35 PM - 05:05 PM ET

The State of the Function: The Next Job for Corporate Communic…

For corporate communicators today, upheaval has become daily fare. How has the function evolved in response, and what's on the horizon for 2024? In this discussion with communications leaders spanning …

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05:10 PM - 05:15 PM ET

Day One Recap and Day Two Preview



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05:15 PM - 06:15 PM ET

Reception



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06:30 PM - 07:30 PM ET

New York City Underground Subway Tour

Beginning at the World Trade Center Oculus to uncover the adaptive reuse of the original World Trade Center infrastructure into one of the most complex transportation hubs in the world, our tour will include a view of one of the m …

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Friday, March 01, 2024

08:00 AM - 09:00 AM ET

Breakfast



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08:30 AM - 09:10 AM ET

What if...? Roundtables

Meet new people and learn from their varied perspectives while discussing how corporate communicators should respond to hypothetical scenarios, including:

1. What if… your company becomes the target of an online misinfor …

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09:10 AM - 09:25 PM ET

What if…? Roundtables: Reporting Out

Representatives from each roundtable will summarize their discussion for the rest of the audience.

Facilitator: Danielle Badler, Program Director, Corporate Communications Strategy II and Internal Communications Councils …

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09:25 AM - 09:30 AM ET

Day Two Opening Remarks



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09:30 AM - 09:55 AM ET

How Mattel Brought Us All into Barbieland and What's Next

We welcome Mattel's Catherine Frymark to share insights on the company's innovative collaboration with their film partners to support one of the biggest cultural phenomena of 2023. Frymark will discuss highlights from the communic …

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10:00 AM - 10:25 AM ET

Chief Communications Officers as Strategic Guides Through Turb…

In a world often characterized by volatility and impulsivity, it’s critical that communications leaders serve as beacons of clarity and intentionality. Having earned a hard-fought and well-deserved se …

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10:30 AM - 10:45 AM ET

Networking Break



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10:45 AM - 11:10 AM ET

Jennifer Skyler, Chief Corporate Affairs Officer of American E…

American Express is doubling down on its commitment to back its customers, colleagues, and communities in the ways that matter most to its stakeholders in today's environment. We welcome American Expr …

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11:15 AM - 11:40 AM ET

What It Takes to Be a Trusted Voice on Inclusion Today

Organizations committed to advancing diversity, equity, and inclusion today face both increasingly demanding and skeptical audiences. On the one hand, consumers, current and future talent, and members of the public want to see com …

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11:45 AM - 12:15 PM ET

What We've Learned and What's Ahead for 2025

In our capstone conversation, we'll consider our takeaways from the last day and a half, offer forecasts on the biggest challenges ahead, and consider the structures and strategies that will best position communicators and their o …

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12:20 PM - 12:30 PM ET

Concluding Remarks



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New York Marriott at the Brooklyn Bridge

333 Adams Street

Brooklyn, NY

New York Marriott at the Brooklyn Bridge
333 Adams Street
Brooklyn, NY 11021

Frequently Asked Questions

Corporate Communications: Driving the Business Forward

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