About this Forum
2020 was the year of change. From the global COVID-19 pandemic to increased racial tension in America to a volatile November U.S. Presidential election, change has never been more of a constant in our world and in business. We’ve learned that major change can come out of left field and must be managed immediately, effectively, and thoroughly.
Fully 70 percent of change initiatives in business fail. As a professional communicator, you play a critical role in helping to ensure your organization bucks this trend and succeeds. By understanding how to be proactive and prepared, to being armed with proven solutions that work, you can successfully manage change and make change stick. As we learned in 2020, you must be prepared for anything. Are you ready?
This event will take place over the course of two days. On Day One, we will have a seminar, taking a deep-dive into change. Day Two will be comprised of a series of short virtual conversations and keynotes with companies including: HP, PayPal, Dunkin' Brands and more.
Who Should Attend
- Change Communications Professionals
- Corporate Communications Professionals
- Internal Communications Professionals
- Marketing and Brand Professionals
- Managers and Change Project Leaders
- Change Agents and HR
- Social Media Professionals
Get Involved
For marketing partnerships: melissa.mianulli@conferenceboard.org
For sponsorship oppportunities: michael.felden@conferenceboard.org
For group registrations: ulei.kou@conferenceboard.org
Cara (Heiber) Sroka
HR Integration Change Manager
International Flavors & Fragrances
Phillip Altschuler
Senior VP of Human Resources
Gables
Jill Christensen
Program Director
The Conference Board
Jason Hays
Senior Manager - IT Communications
PayPal
Amanda Hume
Head of HP Change Experience
HP
Glen Schwartz
Director of Communications
Dunkin' Brands
Day Two - March 16, 2021 - Forum
11:30-11:35 am
Welcome
Jill Christensen, Program Director, The Conference Board
Planning is Everything
11:35 am-12:00 pm
The X Factor
HP - Forbes’ No. 31 in the World’s Most Valuable Brands category - manages all change initiatives using a tried-and-tested formula focused on the employee experience. Join HP, as they share best practices in designing experience-centric change strategies, along with some of the change efforts they’ve used for HP’s Separation, the acquisition of Samsung Printing, and their transformation journey.
Amanda (Mandie) Hume, Head of HP Change Experience, HP
12:00-12:25 pm
How to Communicate Big IT Changes Effectively
Technology is at the core of a productive workplace. When there’s a change in platform or policy, employees can become fearful and lose trust in their IT org. To help lead people forward, it’s crucial to engage leadership, align your story to company values and goals, target your audience, and rethink training. Learn how to make enterprise-wide changes feel seamless.
Jason Hays, Senior Manager of IT Communications, PayPal
12:25-12:40 pm
Break
12:40-12:45 pm
CliffsNotes and Interactive Polling
Jill Christensen, Program Director, The Conference Board
Flawless Execution
12:45-1:05 pm
America Runs on Zoom and So Does Dunkin’
In 2020, Dunkin’ Brands saw the need to move to an all-in-one virtual communications solution. In an effort to increase uptake and succeed, it laid out a process by which features in Zoom were introduced in a staggered format. In this session you’ll hear about Dunkin’s wins, lessons learned, and how the Communications team created another avenue for adding value. Priceless.
Glen Schwartz, Director of Communications, Dunkin' Brands
1:05-1:25 pm
Change Strategies to Deliver Employee Recognition ROI
Hear how Gables Residential leveraged tried-and-true change management strategies to implement a recognition program to increase employee engagement and productivity. Their journey has delivered a positive ROI for three consecutive years and the benefits continue, as the program has become even more impactful in the age of COVID, connecting distanced employees.
Philip Altschuler, Sr. VP of Human Resources, Gables
1:25-2:05 pm
Panel Discussion: Ask the Experts
Panelists:
Glen Schwartz, Director of Communications, Dunkin' Brands
Philip Altschuler, Sr. VP of Human Resources, Gables
2:05-2:20 pm
Break
2:20-2:25 pm
CliffsNotes and Interactive Polling
Jill Christensen, Program Director, The Conference Board
Keeping the Dream Alive
2:25-3:00 pm
Unleashing the Power of Change Agents
Most Change Management efforts are directed at the top. While this is a great start, there is a missing component if you want to elevate the change. In this session, we’ll discuss the game-changing practice of working with Change Agent Teams at all levels and how this often overlooked approach can yield powerful results.
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