Lars Sudmann on his new book, Innovation That Sticks
February 17 | Off the Shelf Podcast | Comments (0)
How do you innovate, how do you structure your organization, your team, your personal life? You need a detailed plan and everything laid out for the future! Really? Well, maybe not always. Maybe you need to operate also with the Spaghetti Principle. Discover how you can embrace this special principle and really make innovation stick.
Trust is the Tie that Binds Intangibles to Tangible Value: an interview with Barbara Brooks Kimmel
February 12 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
Trust is an important, but often neglected, intangible asset of the corporation. Trust is a value enhancer for corporate value, and conversely, a lack of trust can destroy market value in an instant.
C-Suite Challenge™ 2020: The View of Risks and Opportunities in 2020
January 08 | Indications Podcast | Comments (0)
Co-authors Ilaria Maselli, Senior Economist for Europe at the Conference Board and Chuck Mitchell Executive Director, Knowledge Content & Quality at the Conference Board, discuss the findings of our latest C-Suite Challenge report.
Winners and Losers as the 2019 Fortune 500 Approach Social Media Saturation
December 20 | Nora Ganim Barnes, Chancellor, Professor of Marketing, Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
Which social media tools do the country's largest companies use? According to new research from M&C Center Senior Fellow Nora Ganim Barnes, the Fortune 500 are focused on LinkedIn, Facebook, and Twitter, but use of YouTube and Instagram is growing quickly. It's now clear that successful companies must have a social media presence.
Making Intangibles Tangible: Companies Must Rethink Value Creation Beyond Brands
December 06 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
I offer a Theory of Intangible Capital, a conceptual framework that includes brand as well as other internally grown unaccounted assets that don’t appear on the balance sheet but are reliable drivers of corporate value. Intangible capital is about understanding how intangible assets that you manage fit into the big picture of the total market value of the company.
The ABCs of Managing and Surviving a Crisis
November 26 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Is your brand ready to manage and survive an organizational crisis? Chances are your company will face a crisis soon, so be ready with some simple ABCs: Define your tipping point; Have a crisis plan; Monitor everything; Don't be dumb.
The 2019 List of the Biggest and Best Online Customer Communities
November 13 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
What are the hallmarks of leading online customer communities? Typically, it's a combination of ease of access, SEO prominence, purpose, and UX, style and technology. According to an analysis of these communities by Leader Networks, technology companies embrace them more than their peers, while the largest companies of the Fortune 500 were more likely to have active online communities. To make your online community more successful, activity and engagement are crucial.
Why Business Acumen Matters to Internal Communications: From the C-Suite
October 29 | Lise Michaud, Founder, IC Kollectif | Comments (0)
It is no longer enough to be an expert in communications to succeed as a communications professional. A recent research brief titled The Case for Business Acumen published by IC Kollectif spotlights key findings from primary and secondary research on the importance of business acumen for internal and external communications professionals.
Making Intangibles Tangible: Not Including Intangible Assets in Financial Statements Can Lead to Consequences
October 22 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
We need a new conceptual model that incorporates the idea that intangible assets directly connect to business strategy. That way, they can financially impact both revenue growth and shareholder value. After all, a company develops its brand to improve its bottom line because consumers prefer to purchase from companies they know and favor. The same holds true for investors who buy the stock of companies they know and trust.
Overlooking Communications: Why Strategists Are Missing a Trick
October 22 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Developing compelling strategic communications is essential to successfully creating and implementing strategy across the enterprise—but it also touches the preparation of annual leadership team and shareholder meetings, large M&A deals, investor roadshows, divestitures, reorganizations, and a host of other high value, high stakes strategic events. It is present at every moment when you need to move an organization forward.