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Topics We Discuss

The Making of a Global CCO…Tips to the Top (28:16)
Perry Yeatman, Former SVP, Corporate Affairs, Kraft Foods and Chief Executive Officer, Perry Yeatman Global Partners LLC

Issues Management: Leveraging and Maximizing Your Influence (29:25)
Fraser Seitel, President, Emerald Partners

Social Engagement: Using Social Media Channels to Enter the Conversation (30:31)
Peter Land, Senior Vice President, Corporate Communications, PepsiCo

The Vuja de Moment: The Shift to Brilliant Employee Brand Experiences (26:30)
Simon T. Bailey, author of Release Your Brilliance and The Vuja de Moment


Run Time: approx. 115 minutes


Best of the Conference Board DVD
Price: $99.00


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