An organization’s reputation is only as good as its corporate communications strategy. As the chief architects of our companies’ messages, we must stay abreast of emerging trends - changing market and workplace demographics, global business conditions, new media applications - while helping our leaders recognize the strategic communications issues embedded in corporate growth plans. We also discuss topics such as these recent agenda items:
- Communicating in and about an economic crisis
- Leveraging the sustainability message
- The newest social media networking tools
- Measuring corporate reputation
The power of peer learning
Enduring relationships with trusted peers are the core of the council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the value of council membership. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.
Council membership benefits
Collective problem solving that puts your issue on the agenda
Benchmarking through regular surveys of council members about relevant company practices
Multifunctional insights generated by the wealth of perspectives gathered from over 100 councils (covering more than 50 functions) that work together across geographies
Virtual communities that extend learning opportunities through a variety of online forums and other resources
Who should join?
Senior communications or public relations executives
Leader, Communications & Marketing Center