Corporate Brand Strategy & Management Council
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About the Council

The Council brings together senior executives charged with brand stewardship at leading organizations. The increasing number of contact points with customers has escalated the importance of the role of brand and brand experiences in growing and sustaining business. Customers connect better with organizations that have purpose and meaning. Brand is more than a name; it’s often a company’s single greatest asset. Council members discuss externals and internals that affect our brands while sharing the latest wisdom on brand management.


  • Reputation management
  • How to implement the materials and training needed to live the brand and create consistent customer experiences internally and externally
  • Cultural storytelling: What's worked and what hasn't
  • Managing and operationalizing brands

Who Should Join?

Senior brand strategy, advertising, marketing, and integrated communications executives including global responsibilities.

Interested in joining? Fill out a simple form to talk to a membership development team member.
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Debra Kassarjian

Meet your Program Director

Debra Kassarjian

Program Director, Corporate Brand Strategy & Management Council, The Conference Board

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Council Membership

Relationships with trusted peers in a unique environment of confidentiality—that's the core of the Council experience.

Corporate Brand Strategy & Management Council

Save time, navigate complexity, and get Trusted Insights for What's AheadTM. Find out how you can join an exclusive community of peers in your field and start reaping the benefits of Membership.

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