A brand is more than a name; it’s often a company’s single greatest asset. As executives charged with brand stewardship, we discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management:
- Developing brand architecture, scorecards, budgets, and strategies
- Brand management in China
- Using theories of core and adjacency growth and disruptive innovation
A brand is both the prism through which the world sees a company and the ideal against which its employees measure their performance. Our candid exchanges do more than refine our logos and slogans; they affect our companies’ bottom lines.
- AARP
- AT&T Inc.
- Booz Allen Hamilton Inc.
- Cargill
- Chevron Corporation
- Cintas Corporation
- Corning Incorporated
- Dana Holding Corporation
- Deloitte Services LP
- Eastman
- Edison International
- Educational Testing Service
- FM Global
- Fedex Corporation
- Florida Blue
- Mayo Clinic
- Medtronic, Inc.
- Owens Corning
- Sempra Energy
- Xerox Corporation
- salesforce.com
Enduring relationships with trusted peers are the core of the Council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the value of Council membership. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.
- Collective problem solving that puts your issue on the agenda
- Benchmarking through regular surveys of Council members about relevant company practices
- Multifunctional insights generated by the wealth of perspectives gathered from 125+ Councils (covering more than 50 functions) that work together across geographies
- Virtual communities that extend learning opportunities through a variety of online forums and other resources
The Council has been tremendously valuable for me and my organization. The open exchange of best practice and toughest struggle 'stories' across varied industries has made us all better equipped with solutions for our companies. The ability to connect face to face, e-mail forums between meetings and even blogging offers me great flexibility for exchanges with the group.
Bob O’Keefe, American Autmobile Association
Senior branding, advertising, marketing, and external communications executives. Membership is by invitation only.
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Debra Kassarjian
Program Director
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