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The Commercial Excellence Council is designed for senior executives leading Commercial Excellence with the aim to stay ahead of the curve in the rapidly changing business trends, help maximize profitable revenue and drive growth.
This program provides a safe space for a select group of top-level officers to get exposed to cutting-edge insights, share challenges, and identify best practices by peers from other industries - in a confidential, non-competitive, neutral, and vendor-free environment. This is an invitational only, year-long, closed community where you build trust, raise issues and learn from your peers.
Enduring relationships with trusted peers is the core of the Council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the council value. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.
- Collective topic selection and problem solving that puts your issues on the agenda
- Informal, real-time benchmarking of current approaches by member companies to the most challenging issues faced by product development
- Multi-industry insights and best practices from non-competitive peers via in-depth discussions
- Performance accelerating ideas for a key growth engine for your company
- Networking, reputation building and access within your peer community
"When you think about this definition and the principles Excellent interaction with other council members
and outside speakers who are highly relevant to issues that I face in my position...really the
perfect combination of practical information, problem solving, professional development and inspiration."
Scott Nelson, SVP - CMO and Growth, ETS Member of the US CMOs Council
"I belong to a lot of organizations, and none come remotely close to the quality of the networking at The Conference Board, the seniority of the networking, and the quality of the peer relationships. This is my premier professional development. It’s the one I esteem the most and hold onto the hardest.
People are quick to compare this to CEB. There’s no comparison. They do benchmarking and data analytics, but there’s less interactivity. They don’t bring people together. Council members over time become your friends, become your allies, and become a gateway to open opportunities for career progression. Once in a while Council members find themselves out of work, usually due to reorganization. The first thing they do is come back to the Council. There’s a tether there.”
Patrick Carpenter, former VP, Communications, Materion Member of the US Communication Council
“As the Global Head of Customer Experience for Maersk, I am very happy to be a member of the Customer Experience Council. I take great inspiration both from meeting other leaders within the
Customer Experience function, as well as the guest speakers who are experts within specific CX topics that the Council is inviting in. In addition to this, the Council contributes to building relationships with other industry leaders; over time I have been able to connect with them in between our Council sessions, and benefit from best practice sharing. This is a great outside-in and cross industry
source of knowledge that I would not have access to without the Council membership.”
Sonny Dahl, Global Head of Customer Experience, Maersk
- Using data science to drive commercial
- How to position commercial excellence
and achieve organizational alignment?
- Developing capabilities to drive
- Salesforce effectiveness
- Go-to-market strategy
- Building the value proposition
- E-commerce / Online sales / Digital
- Negotiating in post COVID-19
- Marketing enablement of sales
Members are leads of Commercial Excellence within their organizations. They represent multinational companies across different industries with a Group remit, European or for large Division / Business Unit of min 1bn euro revenue. Membership is by invitation only.