Sales Integration: Lessons from an Industry Giant
Location:The Conference Board, NYC
One of the trickier aspects of successful integrations is combining sales teams. Holding onto your sales team and the acquired company’s sales team is key to a deal’s value proposition. Managing the introduction of a new group, new products and developing the right strategies to go to market to recognize sales synergies can be challenging. This workshop will allow attendees to have a deep dive into the sales integration processes at Cisco. We will hear about how they organize and manage key issues of sales integrations and then break into workshops to apply your company’s sales integration issues aligned with the five pillars of strength of Cisco’s sales integration strategy.
Toby Couzens, Director, Strategy and Planning, Cisco