Assessing and Planning your Move to Next Gen Communication
The world has changed, the marketplace has changed, and yes, the communication profession has dramatically changed. There was day when most of our time was spent writing and posting or distributing communication. Today in the top communication functions, they are facilitating, not just creating, communication as a valued strategic business partner.
This morning session of this workshop is focused on a new approach to a communication audit that will give you the data your organization needs to create the next generation of your communication function. In this session, through company case studies, you will learn:
- The components of a communication audit that go beyond “the survey”
- How to use data and research to determine the role you should play in areas such as culture, leadership, internal brand, change management, and employee engagement to add the greatest value to the business
- How to define the work your team should and shouldn’t be doing
- Communication strategies that take into account up to 5 generations in the workplace and the impact of technology
The afternoon session of this workshop showcases the latest tech tools used by communicators to make their messages attract and keep audiences. High-tech can create high-value communications. Corporate communicators are tapping new tech tools for immediacy, visual appeal and targeting audiences. Be sure, it is not about flash; it is about making sure your communications count. How do communicators use drones, apps, phone photo editing, and partner with other departments, such as HR, to help meet company goals?
Looking for more conversations? Join as the Corporarte Communications Conference, taking place June 26-27.