Employee Communication: Measure Today, Reimagine and Plan Tomorrow
This is a Pre-Conference Seminar (afternoon only) for the Corporate Communications Conference
Date/Time: June 25, 2018 - 2-5pm
Location: The Conference Board, 845 Third Ave, New York, NY
Challenges You May be Facing
The field of employee communication has changed dramatically over the last five years. We have gone from communication to communication and engagement, from primarily writing content to facilitating communication, and from supporting leaders to coaching them, just to name a few. Educating the entire organization on the added value employee communication can bring to the table with these changes while helping your team move from being writers to strategists can be quite a challenge, but certainly a rewarding one.
About the Workshop
This highly interactive workshop will help you assess your current employee communication and then develop a strategy and implementation plans to enhance your team’s offerings--ensuring you are focusing on those things that drive business results. Through real-world case studies and sharing within the workshop, we will discuss the key components, skills and tools needed to build a best-in- class communication team that is ready to address the future. We will also help you apply these ideas by giving you proven tools that we will practice using together. Join us to learn more about reimagining employee communication to position yourself and your team as a critical partner to business success.
How the Afternoon Will Unfold:
We will start this highly interactive workshop with a new and holistic approach to assess the effectiveness of your communication team. Next, together we will discuss the most recent trends in employee communication and the skills needed to deliver on that. Then move to specific strategies and tactics through case studies, sharing with each other, and best practices. You will leave with specific ideas and tools to take your communication function to the next level and maximize your contribution to your organization.
The Benefits to You
By attending this workshop, you will see case studies and acquire knowledge and tools to:
- Go beyond “the survey” with communication audit methods that create a vivid picture of your current employee communication and determine your most powerful opportunities
- Define the role of employee communication and learn new tools in areas such as culture change, the employee value proposition and change management to create strong partnerships
- Design communication strategies with a proven approach that drives business results, while taking into account the impact of technology.
- Use a storyline process to implement a strategic approach to tell stories that achieve your message objectives.
- Use a Heart of Engagement model, which focuses on purpose-driven communication, to encourage employees to be ambassadors for your organization.
Chris Gay, Founder and Principal, Bridge Consulting
Who Should Attend
This workshop is designed for employee communication executives who are interested in building their skills and those of their team to enhance their offering and maximize their value to their organization.
Earn up to 3 CPE credits
Requirements: Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None
This program has been pre-approved for 2.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.
This program has been approved for 2.75 (HR (General)) recertification credit hours toward aPHR, PHR, SPHR, PHRca, GPHR, PHRi, and SPHRi recertification through the HR Certification Institute (HRCI). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
Looking for more conversations? Join us at the Corporate Communications Conference, taking place June 26-27.