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2018 Corporate Communications Conference

Courage + Clarity + Credibility = Crafting and Measuring Impactful Communications
JUNE 26 - 27, 2018 | WESTIN NEW YORK AT TIMES SQUARE | NEW YORK, NY

June 26 - 27, 2018

About the Conference

Make sure communications count. Beyond the basics. Into metrics, executive buy-in, business objectives, corporate journalism, tough social issues, nontraditional audiences and more. The 2018 Corporate Communications Conference will teach strategies and tactics for an intensifying professional discipline.

Session topics will include:

  • Aligning Communication Strategy and Corporate Business Objectives
  • Tell Your Story With Corporate Brand Journalism.
  • Navigating Sensitive Social and Political Issues
  • Caring for Your Most Credible Information Source: Employees
  • Social Media: Being Heard Above the Noise
  • Navigating Sensitive Social and Political Issues
  • How Communicators Onboard New Executives
  • Putting Together a Comprehensive, Integrated Communications Plan

Network and learn along with some of the most effective communicators at work today, from large companies and small. A fast-paced conference with ample audience exchange, the 2018 Corporate Communications Conference will go well beyond traditional concepts and skills. Attendees will be armed with novel ideas and new contacts; better prepared to craft strategies that don’t copy others but are unique to their companies.

Attendees will share a lot and get a lot. Join in. Get involved early.

Who Should Attend

We recommend this seminar for professionals who are involved in the following business areas:

  • Corporate Communications
  • Employee Engagement
  • Executive Relations
  • Internal Communications
  • Public Relations
  • Social Media
  • Stakeholder Engagement

Earn Credits

CPE logo

Earn up to 11.5 CPE credits
Communications and Marketing
Requirements: Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

SHRM

This program has been pre-approved for 9.5 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.

HRCI

This program has been approved for 9.5 (BUSINESS) recertification credit hours toward aPHR, PHR, SPHR, PHRca, GPHR, PHRi, and SPHRi recertification through the HR Certification Institute (HRCI). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.


Get Involved!

If you would like to get involved in this year’s conference, please contact us.


For Even More....

The 2018 SNCR Excellence in New Communications Awards dinner and gala will be held after Day 1 of the conference at Upper Story by Charlie Palmer. Come and network with other communications executives and hear case studies from award honorees, as well as a panel discussing fake news with this year’s Fellows Choice Award winners. Conference attendees can get discounted tickets at: https://bit.ly/2KwYhid 

 

LOCATION

Westin New York at Times Square 
270 West 43rd Street 
New York, NY 10036 

Tel: + (212) 201-2700

Please Note: Registration fees do not include hotel accommodations.

ASSOCIATE SPONSOR
Bridge Consulting
EXHIBITION SPONSOR
APPrise mobile
CreativeRealities
AGENDA
JUNE 26 - 27, 2018
WESTIN NEW YORK AT TIMES SQUARE,NEW YORK, NY

June 25, 2018

Employee Communication: Measure Today, Reimagine and Plan Tomorrow
This is a Pre-Conference Seminar (afternoon only) for the Corporate Communications Conference
Date/Time: June 25, 2018 - 2-5pm
Location: The Conference Board, 845 Third Ave, New York, NY 

WORKSHOP OVERVIEW

Challenges You May be Facing

The field of employee communication has changed dramatically over the last five years. We have gone from communication to communication and engagement, from primarily writing content to facilitating communication, and from supporting leaders to coaching them, just to name a few. Educating the entire organization on the added value employee communication can bring to the table with these changes while helping your team move from being writers to strategists can be quite a challenge, but certainly a rewarding one.

About the Workshop

This highly interactive workshop will help you assess your current employee communication and then develop a strategy and implementation plans to enhance your team’s offerings--ensuring you are focusing on those things that drive business results. Through real-world case studies and sharing within the workshop, we will discuss the key components, skills and tools needed to build a best-in- class communication team that is ready to address the future. We will also help you apply these ideas by giving you proven tools that we will practice using together. Join us to learn more about reimagining employee communication to position yourself and your team as a critical partner to business success.

How the Afternoon Will Unfold:

We will start this highly interactive workshop with a new and holistic approach to assess the effectiveness of your communication team. Next, together we will discuss the most recent trends in employee communication and the skills needed to deliver on that. Then move to specific strategies and tactics through case studies, sharing with each other, and best practices. You will leave with specific ideas and tools to take your communication function to the next level and maximize your contribution to your organization.


The Benefits to You

By attending this workshop, you will see case studies and acquire knowledge and tools to:

  • Go beyond “the survey” with communication audit methods that create a vivid picture of your current employee communication and determine your most powerful opportunities
  • Define the role of employee communication and learn new tools in areas such as culture change, the employee value proposition and change management to create strong partnerships
  • Design communication strategies with a proven approach that drives business results, while taking into account the impact of technology.
  • Use a storyline process to implement a strategic approach to tell stories that achieve your message objectives.
  • Use a Heart of Engagement model, which focuses on purpose-driven communication, to encourage employees to be ambassadors for your organization.

Workshop Presenter:

Chris Gay, Founder and Principal, Bridge Consulting


Who Should Attend

This workshop is designed for employee communication executives who are interested in building their skills and those of their team to enhance their offering and maximize their value to their organization.

Earn Credits

CPE logo

Earn up to 3 CPE credits
Personnel/Human Resources
Requirements: Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

SHRM

This program has been pre-approved for 2.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.

HRCI

This program has been approved for 2.75 (HR (General)) recertification credit hours toward aPHR, PHR, SPHR, PHRca, GPHR, PHRi, and SPHRi recertification through the HR Certification Institute (HRCI). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

June 26 - 27, 2018

About the Conference

Make sure communications count. Beyond the basics. Into metrics, executive buy-in, business objectives, corporate journalism, tough social issues, nontraditional audiences and more. The 2018 Corporate Communications Conference will teach strategies and tactics for an intensifying professional discipline.

Session topics will include:

  • Aligning Communication Strategy and Corporate Business Objectives
  • Tell Your Story With Corporate Brand Journalism.
  • Navigating Sensitive Social and Political Issues
  • Caring for Your Most Credible Information Source: Employees
  • Social Media: Being Heard Above the Noise
  • Navigating Sensitive Social and Political Issues
  • How Communicators Onboard New Executives
  • Putting Together a Comprehensive, Integrated Communications Plan

Network and learn along with some of the most effective communicators at work today, from large companies and small. A fast-paced conference with ample audience exchange, the 2018 Corporate Communications Conference will go well beyond traditional concepts and skills. Attendees will be armed with novel ideas and new contacts; better prepared to craft strategies that don’t copy others but are unique to their companies.

Attendees will share a lot and get a lot. Join in. Get involved early.

Who Should Attend

We recommend this seminar for professionals who are involved in the following business areas:

  • Corporate Communications
  • Employee Engagement
  • Executive Relations
  • Internal Communications
  • Public Relations
  • Social Media
  • Stakeholder Engagement

Earn Credits

CPE logo

Earn up to 11.5 CPE credits
Communications and Marketing
Requirements: Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

SHRM

This program has been pre-approved for 9.5 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.

HRCI

This program has been approved for 9.5 (BUSINESS) recertification credit hours toward aPHR, PHR, SPHR, PHRca, GPHR, PHRi, and SPHRi recertification through the HR Certification Institute (HRCI). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.


Get Involved!

If you would like to get involved in this year’s conference, please contact us.


For Even More....

The 2018 SNCR Excellence in New Communications Awards dinner and gala will be held after Day 1 of the conference at Upper Story by Charlie Palmer. Come and network with other communications executives and hear case studies from award honorees, as well as a panel discussing fake news with this year’s Fellows Choice Award winners. Conference attendees can get discounted tickets at: https://bit.ly/2KwYhid 

 

Matthias Berninger, VP Public Affairs, Mars Incorporated

Brandi Boatner, Social and Influencer Communications Lead, IBM Global Markets

Sarah Bruner, Communication Strategist, State Farm

Barie Carmichael, Senior Counselor, APCO Worldwide, Batten Fellow, Darden Graduate Business School, University of Virginia

Mark Dollins, Head of Executive & Global Employee Communications, DuPont (former)

Ann Dykman, VP Employee and Executive Communications , American Express

Greg Efthimiou, Senior Vice President,Corporate and Client Communications,

Karen Fincutter Tognarelli, Director of Executive Communications and Employee Comms, Boeing

Dean Foust, Director, Executive Communications, UPS

Chris Gay, Principal, Bridge Consulting

Laura Noland, External Communications Manager, Love's Travel Stops & Country Stores

Eric Roston, Sustainability Editor, Bloomberg News

Robin Rotenberg, Vice President, Corp. Communications & Chief Communications, BASF Corporation

Meg Ryan, Senior Manager, Corporate Affairs Global Corporate Communications,

Jon Sullivan, Director, Corporate Communications, AFLAC

Scott Thomsen, Senior Strategic Advisor, Communications and Public Affairs, Seattle City Light

Associate Sponsor
Bridge Consulting
Exhibition Sponsor
APPrise mobile
CreativeRealities