2018 Corporate Communications Conference

Courage + Clarity + Credibility = Crafting and Measuring Impactful Communications
JUNE 26 - 27, 2018 | WESTIN NEW YORK AT TIMES SQUARE | NEW YORK, NY

June 26 - 27, 2018

About the Conference

Make sure communications count. Beyond the basics. Into metrics, executive buy-in, business objectives, corporate journalism, tough social issues, nontraditional audiences and more. The 2018 Corporate Communications Conference will teach strategies and tactics for an intensifying professional discipline.

Session topics will include:

  • Aligning Communication Strategy and Corporate Business Objectives
  • Tell Your Story With Corporate Brand Journalism.
  • Navigating Sensitive Social and Political Issues
  • Fake News: Coming Soon to a Channel Near You
  • Social Media: Being Heard Above the Noise
  • When Your Competitor Has a Major Problem, How Do You Communicate?
  • How Communicators Onboard New Executives

Network and learn along with some of the most effective communicators at work today, from large companies and small. A fast-paced conference with ample audience exchange, the 2018 Corporate Communications Conference will go well beyond traditional concepts and skills. Attendees will be armed with novel ideas and new contacts; better prepared to craft strategies that don’t copy others but are unique to their companies.

Attendees will share a lot and get a lot. Join in. Get involved early.

Who Should Attend

We recommend this seminar for professionals who are involved in the following business areas:

  • Corporate Communications
  • Employee Engagement
  • Executive Relations
  • Internal Communications
  • Public Relations
  • Social Media
  • Stakeholder Engagement

Get Involved!

If you would like to get involved in this year’s conference, please contact us.

LOCATION

Westin New York at Times Square 
270 West 43rd Street 
New York, NY 10036 

Tel: + (212) 201-2700

Please Note: Registration fees do not include hotel accommodations.

AGENDA
JUNE 26 - 27, 2018
WESTIN NEW YORK AT TIMES SQUARE,NEW YORK, NY

June 28, 2018

Assessing and Planning your Move to Next Gen Communication

The world has changed, the marketplace has changed, and yes, the communication profession has dramatically changed. There was day when most of our time was spent writing and posting or distributing communication. Today in the top communication functions, they are facilitating, not just creating, communication as a valued strategic business partner.

This workshop is focused on a new approach to a communication audit that will give you the data your organization needs to create the next generation of your communication function. In this session, through company case studies, you will learn:

  • The components of a communication audit that go beyond “the survey”
  • How to use data and research to determine the role you should play in areas such as culture, leadership, internal brand, change management, and employee engagement to add the greatest value to the business
  • How to define the work your team should and shouldn’t be doing
  • Communication strategies that take into account up to 5 generations in the workplace and the impact of technology
June 26 - 27, 2018

About the Conference

Make sure communications count. Beyond the basics. Into metrics, executive buy-in, business objectives, corporate journalism, tough social issues, nontraditional audiences and more. The 2018 Corporate Communications Conference will teach strategies and tactics for an intensifying professional discipline.

Session topics will include:

  • Aligning Communication Strategy and Corporate Business Objectives
  • Tell Your Story With Corporate Brand Journalism.
  • Navigating Sensitive Social and Political Issues
  • Fake News: Coming Soon to a Channel Near You
  • Social Media: Being Heard Above the Noise
  • When Your Competitor Has a Major Problem, How Do You Communicate?
  • How Communicators Onboard New Executives

Network and learn along with some of the most effective communicators at work today, from large companies and small. A fast-paced conference with ample audience exchange, the 2018 Corporate Communications Conference will go well beyond traditional concepts and skills. Attendees will be armed with novel ideas and new contacts; better prepared to craft strategies that don’t copy others but are unique to their companies.

Attendees will share a lot and get a lot. Join in. Get involved early.

Who Should Attend

We recommend this seminar for professionals who are involved in the following business areas:

  • Corporate Communications
  • Employee Engagement
  • Executive Relations
  • Internal Communications
  • Public Relations
  • Social Media
  • Stakeholder Engagement

Get Involved!

If you would like to get involved in this year’s conference, please contact us.

Toni Beck, Vice President of Corporate Communications and Community Relations, Waste Management

Brandi Boatner, Social and Influencer Communications Lead, IBM Global Markets

Barie Carmichael, Senior Counselor, APCO Worldwide, Batten Fellow, Darden Graduate Business School, University of Virginia

Greg Efthimiou, Senior Vice President, Bank of America Merchant Services

Jeff Pundyk, Chief Strategy Officer and Editorial Director, Techonomy, Author, Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis

Robin Rotenberg, Vice President, Corp. Communications & Chief Communications, BASF Corporation

Sukhi Sahni, Director, Communications and Marketing PR, Capital One

Jon Sullivan, Director, Corporate Communications, AFLAC