About the Conference
Make sure communications count. Beyond the basics. Into metrics, executive buy-in, business objectives, corporate journalism, nontraditional audiences and more. Add a healthy dose of ways to increase personal development and manage daily ops. The 2018 Corporate Communications Conference will teach strategies and tactics for an intensifying professional discipline.
Session topics will include:
- Corporate Branded Journalism. Corporations are turning to their own journalistic channels for a direct link to their audiences. This session discusses the basics about how to start and maintain branded journalism effort.
- Measuring Communications Success. Senior management needs numbers to see success. How can communicators really measure beyond the number of hits or placements?
- Aligning Communication Strategy and Corporate Business Objectives. This session will describe ways that companies make their communication strategies and tactics adhere to overall business objectives, and how communication managers put those in place. (Best to run this alongside the session above.)
- Intranet Concepts and Employee Communication Success. How do successful companies make their intranets an essential source of information for employees? This session will look at trends in intranet redesigns and internal communication departments practices.
- When Your Competitor Makes a Big Mistake, How Do You Communicate? The headlines are about the company that has made a big mistake, but if you are in the same industry, your phones will ring from reporters. This session describes how companies can communicate when a competitor stumbles.
- How Communicators Onboard New Executives. As new executives are placed in powerful spots, or in spots groomed for success, communicators have to start early to build his/her communications savvy. This panel discusses techniques to reach executives early and successfully.
- Navigating Social Issues. This session looks at the way companies prepare for, and communicate during, sensitive social and political issues.
- Keeping Daily Operations Going. How do great managers just keep the wheels spinning every day? Much of each day is taken up getting the routine work out the door. How can we do the everyday communication tasks more efficiently?
- Managing Freelance and Contract Workers. Corporate headcounts remain under pressure; some communication departments supplement their workforce with freelancers. This session describes best practices to onboard, align, and manage contract/freelance workers.
- Your Most Important Networks. Communicators discuss how they tap important networks that are not top of mind (e.g., social media communities, public information officer networks, fence line groups) to benefit the company.
- The Next Big Disaster ... It’s Even Bigger. Disasters seem to grow bigger, more visual (thanks to new remote news capabilities), and open to more public and government scrutiny. Four communicators describe how they prepared for the next big disaster.
- Skills to Build Successful Communicators. Outstanding corporate communicators are good at more than communications. This session looks at non-communication skills to create personal corporate success. (Similar to 2017 session - rated very high)
- Surprise! Corporations and Communications by 2020. What is in the business environment that communications people might ignore at their own peril?
- Presentation by an investigative reporter. What he/she sees in corporate issues; how he/she approaches a company communicator.
Network and learn along with some of the most effective communicators at work today, from large companies and small. A fast-paced conference with ample audience exchange, the 2018 Corporate Communications Conference will go well beyond traditional concepts and skills. Attendees will be armed with novel ideas and new contacts; better prepared to craft strategies that don’t copy others, but are unique to their companies.
Attendees will share a lot and get a lot. Join in. Get involved early.
Who Should Attend
We recommend this seminar for professionals who are involved in the following business areas:
- Corporate Communications
- Employee Engagement
- Executive Relations
- Internal Communications
- Public Relations
- Social Media
- Stakeholder Engagement
If you would like to get involved in this year’s conference, please contact us.