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Social Media & HR Seminar

Strategies to Optimize Your Social Media Presence
DECEMBER 07 - 08, 2017 | THE CONFERENCE BOARD | NEW YORK, NY

December 07 - 08, 2017

About the Seminar

Social Media is a powerful business and HR tool. Savvy companies know that they must develop a comprehensive social media strategy in order to realize its benefits, and to create value for both the organization and the people it employs.

During day one, you’ll learn insider tips about current laws, how to write a balanced policy, social media ownership and how to create great brand ambassadors. In day two, we’ll explore how to mobile-optimize your Careers site, attract prospective employees, manage and improve your Glassdoor review, and communicate a compelling employment brand. Information technology products and services have improved efficiencies for HR in such a way that no viable company can afford to ignore them or this event.

Who Should Attend

We recommend this seminar for executives who are involved in the following business areas:

  • Human resource management
  • Communications
  • Social Media
  • HR Information Technology
  • HR Information System
  • Employee engagement
  • Employee Communications
  • Intranets
  • Workplace Effectiveness

Get Involved!

If you would like to get involved in this year’s conference, please contact us.

 

Earn Credits!

CPE logo

Earn up to 10.5 CPE credits
HR/Personnel
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

HRCI

This program has been approved for 8.75 (HR (General)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

SHRM This program is valid for 8.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.
LOCATION

The Conference Board
845 Third Avenue (Between 51st and 52nd)
New York, NY 10022

Tel: (212) 339-0345

Please Note: Registration fees do not include hotel accommodations.

For Hotel Accommodations near The Conference Board, please view the below documents:

Hotels Near The Conference Board 
Map of Hotels Near The Conference Board

OUR MISSION

All proceeds support The Conference Board's not-for-profit mission.

AGENDA
DECEMBER 07 - 08, 2017
THE CONFERENCE BOARD , NEW YORK, NY
December 07 - 08, 2017

About the Seminar

Social Media is a powerful business and HR tool. Savvy companies know that they must develop a comprehensive social media strategy in order to realize its benefits, and to create value for both the organization and the people it employs.

During day one, you’ll learn insider tips about current laws, how to write a balanced policy, social media ownership and how to create great brand ambassadors. In day two, we’ll explore how to mobile-optimize your Careers site, attract prospective employees, manage and improve your Glassdoor review, and communicate a compelling employment brand. Information technology products and services have improved efficiencies for HR in such a way that no viable company can afford to ignore them or this event.

Who Should Attend

We recommend this seminar for executives who are involved in the following business areas:

  • Human resource management
  • Communications
  • Social Media
  • HR Information Technology
  • HR Information System
  • Employee engagement
  • Employee Communications
  • Intranets
  • Workplace Effectiveness

Get Involved!

If you would like to get involved in this year’s conference, please contact us.

 

Earn Credits!

CPE logo

Earn up to 10.5 CPE credits
HR/Personnel
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

HRCI

This program has been approved for 8.75 (HR (General)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

SHRM This program is valid for 8.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

Carrie Altieri, VP of Communications, People and Culture, IBM Corporation

Enid Alvarez, HR Director, Odyssey Logistics & Tech Corp.

Macy Andrews, Senior Director, Global Talent Brand and Culture, Cisco

Ugur Arcan, Digital Recruitment Program Manager, Kohler

Monica Canto, Vice President, Employer Branding & Associate Experience and I&D, PVH Corporation

Jill Christensen, Program Director, The Conference Board

Amanda Ciocci, Manager, Candidate Experience, J&J

Tiffin Jernstedt, SVP of Communications, PVH Comm

Art Lambert, Attorney, Fisher & Phillips LLP

Jen Lau, Internal Communications Manager, Avaya

Stela Lupushor, Strategic Workforce Planning Council, The Conference Board

Tamika Rivera, Senior Communications Strategist and Digital Visionary, Verizon Wireless

Mary Young, Principal Researcher, Human Capital, The Conference Board, Inc.

Day One | Thursday, December 7, 2017

9 - 9:30 a.m.

Welcome and Introductions

Jill Christensen, Program Director, The Conference Board

9:30 - 10:15 a.m.

Legal View: Knowing the Laws that Govern and Protect Your Employees on Social Media

Most people who are of working age have an online presence, otherwise known as a digital footprint. Employers can easily find what their employees post online, but what can they do with that information once they discover it? Are employees protected? In this session, you’ll hear the most recent Federal labor laws, which regulate the relationship among employees, unions, and management.

Art Lambert, Partner, Fisher & Phillips LLP

10:15 - 11 a.m.

Creating a Balanced Social Media Policy that Safeguards Your Company’s Reputation

Social media consists of a broad range of online activity, all of which is publicized and traceable. Most people are avid social media users fueling an infinite platform for promulgating even the meekest of thoughts. Learn how you can empower high-quality engagement with an effective social medial policy.

Enid Alvarez, HR Director, Odyssey Logistics & Tech Corp.

Morning Refreshment Break: 11 - 11:30 a.m.
11:30 a.m. - 12:15 p.m.

Improving HR/Employee Communications in a Social Age

This session explores how workforce expectations and the use of digital technologies are changing the employer/employee relationship, including how organizations ignite change. Learn how IBM embraced social platforms to crowd-source a new global performance management approach and social listening, to shape and predict engagement and modify policies.

Carrie Altieri, VP, Communications, People and Culture, IBM

Networking Lunch: 12:15 - 1:15 p.m.
1:15 - 2 p.m.

Developing a Meaningful Corporate Social Media Strategy that Enables Employees to be Great Brand Ambassadors

Many corporate structures are not straight forward; companies are made up of units, divisions, subsidiaries and JVs. In a matrixed environment, how do you build a partnership with the talent team to create social media channels and brand ambassadors at the parent company level? In this session, you’ll discover how PVH Corp. (parent of Calvin Klein and Tommy Hilfiger) are successfully making it happen.

Tiffin Jernstedt, Senior VP, Communications, PVH Corp.

Monica Canto, VP, Global Talent Acquisition, PVH Corp.

2 - 2:45 p.m.

Social Media Ownership: Who Takes the Lead in HR and How to Craft a Playbook

Social Media provides an amazing opportunity for HR professionals to get employees engaged, participate in programs, and share about office culture. But which HR group should take the lead and what should your social media strategy focus on? Kohler will teach you a best-in-class solution that will provide the answers and differentiate your company in the market place.

Ugur Archan, Senior HR Analyst, Kohler

Afternoon Refreshment Break: 2:45 - 3:15 p.m.
3:15 - 4 p.m.

How Internal Social Media Helps Employees, Teams, and Organizations Succeed

Internal social media helps companies increase knowledge-sharing, collaboration, and innovation. What’s more, every interaction that takes place on an enterprise platform generates data that companies can analyze. Learn more about the challenges and opportunities of using internal social media as a human capital tool.

Stela Lupushor, Program Director, The Conference Board

Mary Young, Principal Researcher – Human Capital, The Conference Board

4 - 4:30 p.m.

Key Takeaways & Closing Statements

Jill Christensen, Program Director, The Conference Board

Day Two | Friday, December 8, 2017

8:45 - 9 a.m.

Welcome and Introductions

Jill Christensen, Program Director, The Conference Board

9 - 9:45 a.m.

Providing a Guiding Light Through the Hiring Experience

In this innovative session, Johnson & Johnson shares their perspective on candidate pain points and how they’ve built a new platform to address them.

Amanda Ciocci, Manager, Candidate Experience, J&J

9:45 - 10:30 a.m.

Leveraging Employees as Advocates on Social Media

Employees are a company’s strongest advocates. They have a vested interest in performance and a genuine fondness for the product or brand they support. More than that, they have the trust and confidence of their personal social networks that a company lacks. Employee-shared content typically receives 7X the engagement of brand-shared content – that’s social reach that simply can’t be overlooked.

Jen Lau, Internal Communications Manager Avaya

10:30 - 11:15 a.m.

The Inside Scoop: Engaging Your Employees in Your Employer Brand

Learn how to attract top talent using your internal storytellers (your employees!) and social media to show the world what it’s like to work in your company. This session will focus on how to harness each social media platform to amplify your employer brand, hire top talent, and engage your employees.

Macy Andrews, Senior Director, Global Talent Brand and Culture, Cisco

Morning Refreshment Break; 11:15 - 11:30 a.m.
11:30 a.m. - 12:15 p.m.

Engaging Employees to be Strong Influencers and Advocates on Social Media Channels

Using employees as social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an employee’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to. In this session, you’ll learn how to create strong employee advocates.

Tamika Rivera, Senior Communications Strategist and Digital Visionary, Verizon Wireless

12:15 - 12:45 p.m.

Panel Discussion: Social Media’s Impact on Recruiting – Staying Ahead of the Curve

This panel discussion will focus on how to strategically use social media to attract, recruit and retain top talent.

12:45 - 1 p.m.

Key Takeaways & Closing Statements

Jill Christensen, Program Director, The Conference Board

The Inside Scoop: Engaging Your Employees in Your Employer Brand 

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