Employee Advocacy: A "How to Guide" from Leading Brands

SEPTEMBER 27, 2017 | AMERICAN MANAGEMENT ASSOCIATION CONFERENCE CENTER | SAN FRANCISCO, CA

September 27, 2017

About This Seminar

Employee advocacy programs are one of the fastest-growing trends in social media. According to the latest research, more than 80% of companies in the US now have some kind of employee advocacy program in place, ranging from social selling to internal and external communications, marketing, brand building and employee engagement and recruitment programs. 

This intensive one-day seminar will help you kickstart your employee advocacy program. It will address key issues and challenges, such as how to develop the program, train and ensure the participation of employee advocates, choose the right tools and technologies and develop the right KPIs to measure program success, as well as how to manage a compliant program in a highly regulated environment and how to scale employee advocacy across a global enterprise.

You’ll hear the latest trends and best practices from industry experts, as well as case studies and lessons learned from senior leaders at 3M, Adobe, Cancer Treatment Centers of America, FedEx and Thomson Reuters.

Attendees will:

  • Leave with an understanding of the role of employee advocacy programs as part of an overall marketing/social media strategy.
  • Hear about winning practices for engaging customers in leading companies, and how the best brands integrate employee advocacy programs with their customer acquisition and retention strategies.
  • Learn best practices in employee advocacy training and how to scale employee advocacy programs across the enterprise.
  • Learn how to inspire sustained participation in employee advocacy programs.
  • Learn how to roll out pilot employee advocacy programs and hear from early adopters on how to avoid some of the potential pitfalls along the way.
  • Learn best practices in designing KPIs for employee advocacy programs including key metrics to measure their impact on customer engagement, and ultimately profitable growth.

Who Should Attend?

Directors, VPs and Managers of:

  • Marketing
  • Digital Marketing
  • Public Relations
  • Social Media
  • Advertising
  • Human Resources

Get Involved!

For Speaking Opportunities, contact Ramona.Dzinkowski@conferenceboard.org 
For Sponsorships, contact michael.felden@conferenceboard.org
For Marketing Partnerships, contact melissa.mianulli@conferenceboard.org 

 


CPE logo

Earn up to 8 CPE credits
Communications & Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

SHRM This program is valid for 6.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.
HRCI

This program has been approved for 6.75 (HR (General)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

LOCATION

American Management Association Conference Center
55 4th Street
San Francisco, CA 94103

Please Note: Registration fees do not include hotel accommodations.

ASSOCIATE SPONSOR
JEM Comp Associate Sponsor
MARKETING PARTNER
SNCR Marketing Partner
AGENDA
SEPTEMBER 27, 2017
AMERICAN MANAGEMENT ASSOCIATION CONFERENCE CENTER,SAN FRANCISCO, CA
September 27, 2017

About This Seminar

Employee advocacy programs are one of the fastest-growing trends in social media. According to the latest research, more than 80% of companies in the US now have some kind of employee advocacy program in place, ranging from social selling to internal and external communications, marketing, brand building and employee engagement and recruitment programs. 

This intensive one-day seminar will help you kickstart your employee advocacy program. It will address key issues and challenges, such as how to develop the program, train and ensure the participation of employee advocates, choose the right tools and technologies and develop the right KPIs to measure program success, as well as how to manage a compliant program in a highly regulated environment and how to scale employee advocacy across a global enterprise.

You’ll hear the latest trends and best practices from industry experts, as well as case studies and lessons learned from senior leaders at 3M, Adobe, Cancer Treatment Centers of America, FedEx and Thomson Reuters.

Attendees will:

  • Leave with an understanding of the role of employee advocacy programs as part of an overall marketing/social media strategy.
  • Hear about winning practices for engaging customers in leading companies, and how the best brands integrate employee advocacy programs with their customer acquisition and retention strategies.
  • Learn best practices in employee advocacy training and how to scale employee advocacy programs across the enterprise.
  • Learn how to inspire sustained participation in employee advocacy programs.
  • Learn how to roll out pilot employee advocacy programs and hear from early adopters on how to avoid some of the potential pitfalls along the way.
  • Learn best practices in designing KPIs for employee advocacy programs including key metrics to measure their impact on customer engagement, and ultimately profitable growth.

Who Should Attend?

Directors, VPs and Managers of:

  • Marketing
  • Digital Marketing
  • Public Relations
  • Social Media
  • Advertising
  • Human Resources

Get Involved!

For Speaking Opportunities, contact Ramona.Dzinkowski@conferenceboard.org 
For Sponsorships, contact michael.felden@conferenceboard.org
For Marketing Partnerships, contact melissa.mianulli@conferenceboard.org 

 


CPE logo

Earn up to 8 CPE credits
Communications & Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

SHRM This program is valid for 6.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.
HRCI

This program has been approved for 6.75 (HR (General)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

Phyllis Welsh, Employee Advocacy Lead, 3M Company

Victor Reiss, Growth / Director of Social Media, Cancer Treatment Centers of America Global, Inc.

Jen McClure, Program Director, The Conference Board

Lauren Friedman, Head of Social Business Enablement, Adobe

Julie Cochran, Global Social Media Lead, FedEx

Shel Holtz, Principal, Holtz Communication and Technology

Casey Hall, Social Media Business Communications, Thomson Reuters

Associate Sponsor
JEM Comp Associate Sponsor
Marketing Partner
SNCR Marketing Partner