Download the updated agenda


27 September, 2017

About This Seminar

Employee advocacy programs are one of the fastest-growing trends in social media. According to the latest research, more than 80% of companies in the US now have some kind of employee advocacy program in place, ranging from social selling to internal and external communications, marketing, brand building and employee engagement and recruitment programs. 

This intensive one-day seminar will help you kickstart your employee advocacy program. It will address key issues and challenges, such as how to develop the program, train and ensure the participation of employee advocates, choose the right tools and technologies and develop the right KPIs to measure program success, as well as how to manage a compliant program in a highly regulated environment and how to scale employee advocacy across a global enterprise.

You’ll hear the latest trends and best practices from industry experts, as well as case studies and lessons learned from senior leaders at 3M, Adobe, Cancer Treatment Centers of America, FedEx and Thomson Reuters.

Attendees will:

  • Leave with an understanding of the role of employee advocacy programs as part of an overall marketing/social media strategy.
  • Hear about winning practices for engaging customers in leading companies, and how the best brands integrate employee advocacy programs with their customer acquisition and retention strategies.
  • Learn best practices in employee advocacy training and how to scale employee advocacy programs across the enterprise.
  • Learn how to inspire sustained participation in employee advocacy programs.
  • Learn how to roll out pilot employee advocacy programs and hear from early adopters on how to avoid some of the potential pitfalls along the way.
  • Learn best practices in designing KPIs for employee advocacy programs including key metrics to measure their impact on customer engagement, and ultimately profitable growth.

Who Should Attend?

Directors, VPs and Managers of:

  • Marketing
  • Digital Marketing
  • Public Relations
  • Social Media
  • Advertising
  • Human Resources

Get Involved!

For Speaking Opportunities, contact Ramona.Dzinkowski@conferenceboard.org 
For Sponsorships, contact michael.felden@conferenceboard.org
For Marketing Partnerships, contact melissa.mianulli@conferenceboard.org 

 


CPE logo

Earn up to 7 CPE credits
Communications & Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Register for Conference
Associate Sponsor
JEM Comp Associate Sponsor
Marketing Partner
SNCR Marketing Partner
AGENDA
27 SEPTEMBER, 2017
AMERICAN MANAGEMENT ASSOCIATION CONFERENCE CENTER,SAN FRANCISCO, CA
27 September, 2017

About This Seminar

Employee advocacy programs are one of the fastest-growing trends in social media. According to the latest research, more than 80% of companies in the US now have some kind of employee advocacy program in place, ranging from social selling to internal and external communications, marketing, brand building and employee engagement and recruitment programs. 

This intensive one-day seminar will help you kickstart your employee advocacy program. It will address key issues and challenges, such as how to develop the program, train and ensure the participation of employee advocates, choose the right tools and technologies and develop the right KPIs to measure program success, as well as how to manage a compliant program in a highly regulated environment and how to scale employee advocacy across a global enterprise.

You’ll hear the latest trends and best practices from industry experts, as well as case studies and lessons learned from senior leaders at 3M, Adobe, Cancer Treatment Centers of America, FedEx and Thomson Reuters.

Attendees will:

  • Leave with an understanding of the role of employee advocacy programs as part of an overall marketing/social media strategy.
  • Hear about winning practices for engaging customers in leading companies, and how the best brands integrate employee advocacy programs with their customer acquisition and retention strategies.
  • Learn best practices in employee advocacy training and how to scale employee advocacy programs across the enterprise.
  • Learn how to inspire sustained participation in employee advocacy programs.
  • Learn how to roll out pilot employee advocacy programs and hear from early adopters on how to avoid some of the potential pitfalls along the way.
  • Learn best practices in designing KPIs for employee advocacy programs including key metrics to measure their impact on customer engagement, and ultimately profitable growth.

Who Should Attend?

Directors, VPs and Managers of:

  • Marketing
  • Digital Marketing
  • Public Relations
  • Social Media
  • Advertising
  • Human Resources

Get Involved!

For Speaking Opportunities, contact Ramona.Dzinkowski@conferenceboard.org 
For Sponsorships, contact michael.felden@conferenceboard.org
For Marketing Partnerships, contact melissa.mianulli@conferenceboard.org 

 


CPE logo

Earn up to 7 CPE credits
Communications & Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Scheduled Speakers 27 September, 2017

Scheduled Speakers 27 September, 2017
  • Victor D. Reiss, Growth / Director of Social Media, Cancer Treatment Centers of America Global, Inc 
  • Jen McClure, CEO, JEM Consulting; Program Director, & Advisory Board Chair, SNCR of The Conference Board
  • Lauren Friedman, Head of Social Business Enablement, Adobe
  • Julie Clement Cochran, Global Social Media Lead, FedEx
  • Phyllis Welsh, Employee Advocacy Lead, 3M
  • Casey Hall, Head, Social Media Business Communications, Thomson Reuters
Associate Sponsor
JEM Comp Associate Sponsor
Marketing Partner
SNCR Marketing Partner