Download the agenda here


22 - 23 May, 2017

About this Conference

The Conference Board’s 22nd Communications Conference will pose some of the real questions that today’s communicators have to consider. What are the skills that those entering the profession need to possess? How can you build reputation and trust when the road is littered with potential dangerous issues and crises to derail you? What do you do when your boss comes into your office and wants you to deliver on something you’ve never before dealt with?

The conference will feature seasoned practitioners to share their stories and will also look at social media best practice, crafting and communicating stories for business results, when and how to get more active on social issues and the convergence of marketing and communications.

You'll Leave This Conference With:

Skills and Capabilities
- Understand the key attributes and capabilities communicators need in their roles today
- Learn the ways in which CCOs and their reports can best acquire those skills
- Identify what a communications team looks for in new hires
- Define what business skills are necessary for navigating the modern corporate landscape
- Learn how to increase your social and digital skills

Tools to Build Reputation and Trust
- Understand the importance of corporate reputation and trust as a company’s most prized asset
- Examine today’s corporate environment with regards reputation and trust; looking at the onset of social platforms and increasingly demanding stakeholders
- Learn how to respond adeptly in a crisis whilst keeping your focus on your long term goals
- Identify your company’s strengths and weaknesses with regards trust and find an authentic identity

Challenges and Strategies of Communicators
- Listen to some of the most demanding requests put on communicators and hear how they responded
- Examine some of the strategies that can be put in place to deal with these kind of challenges head on
- Experience lessons learned by communicators from the energy industry, an industry with huge experience in quick-response, big issues
- Build your own checklist to prepare you for when the most unexpected of situations arises

Ways to Craft and Communicate Stories for Business Results
- Learn how including stories into conversations and presentations can be an effective way to connect with and inform an audience
- Look at how to craft a compelling narrative to achieve business outcomes
- Discover the elements that are essential to any story and how narrative is informed
- Take away techniques that professional storytellers use to make their stories more impactful

A Better Understanding of the Role of Social Media
- Learn how to tackle the skepticism that's been creeping into the value of social media for business over the last two or three years
- Hear about best practices being used to measure and communicate the value of social media
- Examine how to manage the growing pains of an employee advocacy network and keep people interested.
- Discover how to manage the less exciting elements of social media - governance, oversight and policy

Also be sure not to miss our post-conference seminar: Storytelling for Business


Who Should Attend

VP’s, Directors, Managers of:

  • Corporate Communications
  • Internal Communications
  • Digital Communications
  • Digital and Content Marketing
  • Public Relations
  • Social Media

Get Involved!

For sponsorship opportunities, contact michael.felden@conferenceboard.org.
For marketing partnerships, contact melissa.mianulli@conferenceboard.org.


 

HRCI

This program has been approved for 9.75 (HR (Business)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

SHRM This program is valid for 9.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

CPE logo

Earn up to 11.5 CPE credits
Communications and Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Associate Sponsor
Bridge Consulting
AGENDA
22 - 23 MAY, 2017
NYU GLOBAL (KIMMEL) CENTER,NEW YORK, NY
22 - 23 May, 2017

About this Conference

The Conference Board’s 22nd Communications Conference will pose some of the real questions that today’s communicators have to consider. What are the skills that those entering the profession need to possess? How can you build reputation and trust when the road is littered with potential dangerous issues and crises to derail you? What do you do when your boss comes into your office and wants you to deliver on something you’ve never before dealt with?

The conference will feature seasoned practitioners to share their stories and will also look at social media best practice, crafting and communicating stories for business results, when and how to get more active on social issues and the convergence of marketing and communications.

You'll Leave This Conference With:

Skills and Capabilities
- Understand the key attributes and capabilities communicators need in their roles today
- Learn the ways in which CCOs and their reports can best acquire those skills
- Identify what a communications team looks for in new hires
- Define what business skills are necessary for navigating the modern corporate landscape
- Learn how to increase your social and digital skills

Tools to Build Reputation and Trust
- Understand the importance of corporate reputation and trust as a company’s most prized asset
- Examine today’s corporate environment with regards reputation and trust; looking at the onset of social platforms and increasingly demanding stakeholders
- Learn how to respond adeptly in a crisis whilst keeping your focus on your long term goals
- Identify your company’s strengths and weaknesses with regards trust and find an authentic identity

Challenges and Strategies of Communicators
- Listen to some of the most demanding requests put on communicators and hear how they responded
- Examine some of the strategies that can be put in place to deal with these kind of challenges head on
- Experience lessons learned by communicators from the energy industry, an industry with huge experience in quick-response, big issues
- Build your own checklist to prepare you for when the most unexpected of situations arises

Ways to Craft and Communicate Stories for Business Results
- Learn how including stories into conversations and presentations can be an effective way to connect with and inform an audience
- Look at how to craft a compelling narrative to achieve business outcomes
- Discover the elements that are essential to any story and how narrative is informed
- Take away techniques that professional storytellers use to make their stories more impactful

A Better Understanding of the Role of Social Media
- Learn how to tackle the skepticism that's been creeping into the value of social media for business over the last two or three years
- Hear about best practices being used to measure and communicate the value of social media
- Examine how to manage the growing pains of an employee advocacy network and keep people interested.
- Discover how to manage the less exciting elements of social media - governance, oversight and policy

Also be sure not to miss our post-conference seminar: Storytelling for Business


Who Should Attend

VP’s, Directors, Managers of:

  • Corporate Communications
  • Internal Communications
  • Digital Communications
  • Digital and Content Marketing
  • Public Relations
  • Social Media

Get Involved!

For sponsorship opportunities, contact michael.felden@conferenceboard.org.
For marketing partnerships, contact melissa.mianulli@conferenceboard.org.


 

HRCI

This program has been approved for 9.75 (HR (Business)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

SHRM This program is valid for 9.75 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

CPE logo

Earn up to 11.5 CPE credits
Communications and Marketing
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Scheduled Speakers 22 - 23 May, 2017

Scheduled Speakers 22 - 23 May, 2017
  • Michael Lauer, Communications Leader, Sector CMO Strategy, Johnson & Johnson
  • Lisa Davis, Corporate Vice President, Communications, Northrop Grumman
  • Oscar Suris, Head of Corporate Communications, Wells Fargo
  • Amy Davis, Division Chair, Communications, Mayo Clinic
  • Dr. John Wald, Radiologist, Mayo Clinic
  • Catherine Mathis, SVP and Chief Communications Officer at McGraw-Hill Education
  • Michelle Goret, Vice President of Corporate Communications, Cintas
  • Dale E. Heydlauff, Vice President-Corporate Communications, American Electric Power, President-AEP Foundation
  • Julie Clement Cochran, Manager, FedEx Global Social Media
  • Cory Edwards, ‎Director, Social Media & Content Marketing, Adobe
  • Suzette Langlois, Global Social Media Leader, 3M
  • Scott Carlberg, Former, Director, Strategic Communications, Electric Power Research Institute (EPRI)
  • Mary McCartney, Director, Corporate Communications, Con Edison
  • Therese LaCanne, Manager, Corporate Communications, Great River Energy
  • Blake Zitko, Public Affairs Manager - Social Media, Content Development & Distribution, State Farm Insurance
  • Peter Orton, Former Program Director, IBM Center for Advanced Learning; Former Story Editor, Steven Spielberg's NBC-TV series, "Amazing Stories" 
  • Jacqueline Strayer, former CCO (Covidien), Adjunct Professor, NYU
  • Dr. Robert Hurley, Executive Director, Consortium for Trustworthy Organizations, Fordham University
  • Jan Botz, Program Director at The Conference Board and Principal at Botz Communications Consulting LLC
  • Alex Parkinson, Senior Researcher and Associate Director of the Society for New Communications Research of The Conference Board (SNCR)
  • Jacqueline Strayer, former CCO (three global publically traded companies), Adjunct Professor, NYU and Columbia University
  • Chris Gay, Principal, Bridge Consulting
  • Therese LaCanne, Manager, Corporate Communications, Great River Energy
  • Michelle Goret, Vice President of Corporate Communications, Cintas
  • Monique Edmondson, Director IT, Integrated Digital Experiences, Cisco
  • David Yeoman, Senior Director of Enterprise Communications and Advertising, Rockwell Collins
  • Tiffin Jernstedt, SVP of Communications, PVH Corp.
Associate Sponsor
Bridge Consulting