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The Annual Brand Conference

From Word of Mouth to Mobile: How to Captivate Distracted Customers
JUNE 09 - 10, 2016 | WESTIN NEW YORK AT TIMES SQUARE | NEW YORK, NY

June 09 - 10, 2016

Worried about keeping pace with a rapidly changing external environment?  How do other top marketers stay ahead of trends?

Join us at The Annual Brand Conference and find out!

Top marketers will offer insights on:  

  • How to keep brands consistent and vibrant, even as the foundations of platforms and media continually shift (William White, VP/Marketing, Target)
  • Using data to determine what content to create to better help, inspire, and educate your audiences (Neil Vogel, CEO, About.com)
  • Reaching young travelers with a truly holistic brand experience (Claiborne Irby, Director of Global Brand Strategy, Hilton)
  • Managing customer experience when it is, in effect, delegated to your employee population -- a cast of thousands – who (should be) your brand ambassadors (Jen McClure, Recent VP/Digital and Social Media, Thomson Reuters)

Additional Session Highlights Include:

  • Colgate-Palmolive Company, MasterCard, 1-800 Flowers and Choice Hotels will demonstrate their “mobile marketing hits.”
  • AMC Networks and law firm Davis & Gilbert on Native advertising: What it is and what you need to know about the intellectual property and related regulatory risks associated with it.
  • IBM Digital, Microsoft, Weight Watchers and The Hospital for Special Surgery on: Managing word-of-mouth, amplify consumer messaging, and leverage social media channels to unleash the power of the brand.

Want More Reasons to Attend?  You’ll also learn about:

  • Effectively navigating tangled platforms and solutions to get a true picture of marketing effectiveness from TV ads to measuring your online presence.
  • Sifting through multiple partnership opportunities to identify the best brands to align with your company.
  • The Internet of Things is making inroads into everyday life—which means that marketers want in. What is the appropriate role for brands in the Internet of Things? Should your brand market within it, become a service—or be there at all?

CPE logo

Earn up to 10 CPE credits
Business Management and Organization
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live, Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

You may also be interested in our Building a Brand for the Digital Age Seminar on June 8, 2016. If you would like to register for both events, please contact Customer Service at +1 212 339 0345.

Get involved!

For Speaking Opportunities, please contact Cathy Taylor at catharine.taylor@conferenceboard.org

For Sponsorship Opportunities, please contact Michael Felden at michael.felden@conferenceboard.org

For a full list of Upcoming Conference Board Events, please click here.

LOCATION

The Annual Brand Conference

Westin New York at Times Square
270 West 43rd Street
New York, New York 10036
Tel: +1 212 201 2700
Official Website: www.westinny.com
Hotel Cut-Off May 25, 2016
Room Rate $399


Please note: Fees below do not include hotel accommodations.
OUR MISSION

All proceeds support The Conference Board's not-for-profit mission.

EXHIBITION SPONSOR
BrandActive - Brand Conference 2016 - Exhibition
MARKETING PARTNER
MENG
Quirk's Marketing Research Review
AGENDA
JUNE 09 - 10, 2016
WESTIN NEW YORK AT TIMES SQUARE , NEW YORK, NY
June 09 - 10, 2016

Worried about keeping pace with a rapidly changing external environment?  How do other top marketers stay ahead of trends?

Join us at The Annual Brand Conference and find out!

Top marketers will offer insights on:  

  • How to keep brands consistent and vibrant, even as the foundations of platforms and media continually shift (William White, VP/Marketing, Target)
  • Using data to determine what content to create to better help, inspire, and educate your audiences (Neil Vogel, CEO, About.com)
  • Reaching young travelers with a truly holistic brand experience (Claiborne Irby, Director of Global Brand Strategy, Hilton)
  • Managing customer experience when it is, in effect, delegated to your employee population -- a cast of thousands – who (should be) your brand ambassadors (Jen McClure, Recent VP/Digital and Social Media, Thomson Reuters)

Additional Session Highlights Include:

  • Colgate-Palmolive Company, MasterCard, 1-800 Flowers and Choice Hotels will demonstrate their “mobile marketing hits.”
  • AMC Networks and law firm Davis & Gilbert on Native advertising: What it is and what you need to know about the intellectual property and related regulatory risks associated with it.
  • IBM Digital, Microsoft, Weight Watchers and The Hospital for Special Surgery on: Managing word-of-mouth, amplify consumer messaging, and leverage social media channels to unleash the power of the brand.

Want More Reasons to Attend?  You’ll also learn about:

  • Effectively navigating tangled platforms and solutions to get a true picture of marketing effectiveness from TV ads to measuring your online presence.
  • Sifting through multiple partnership opportunities to identify the best brands to align with your company.
  • The Internet of Things is making inroads into everyday life—which means that marketers want in. What is the appropriate role for brands in the Internet of Things? Should your brand market within it, become a service—or be there at all?

CPE logo

Earn up to 10 CPE credits
Business Management and Organization
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live, Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

You may also be interested in our Building a Brand for the Digital Age Seminar on June 8, 2016. If you would like to register for both events, please contact Customer Service at +1 212 339 0345.

Get involved!

For Speaking Opportunities, please contact Cathy Taylor at catharine.taylor@conferenceboard.org

For Sponsorship Opportunities, please contact Michael Felden at michael.felden@conferenceboard.org

For a full list of Upcoming Conference Board Events, please click here.

Jeff Armstrong
VP, Corporate Branding
Synchrony Financial

David Berkowitz
Principal
Serial Marketer

Elizabeth Brady
Senior Vice President and Chief Marketing Officer
Principal Financial Group

John Delaney
Senior Vice President, Global Marketing & Sales
Seabourn

Michael Donnelly
Senior Vice President, Group Head Global Digital Marketing
MasterCard Incorporated

John Englehart
Chief Marketing Officer
Hospital for Special Surgery

Anna Fountas
President, Americas
Telmar

Rebecca Huling
Vice President, Customer Engagement Marketing
FedEx Corporation

Claiborne Irby
Director of Global Brand Strategy
Hilton Worldwide

David Kaplan
Managing Editor
GeoMarketing

Vejay Lalla
Partner
Davis & Gilbert LLP

Jen McClure
Distinguished Principal Fellow & Program Director, Marketing & Communications Center
The Conference Board

Robert McDowell
Chief Commercial Officer
Choice Hotels International, Inc.

Jeff Minsky
SVP, Agency and Client Development
Unruly

Jonathan Roberts
Senior Vice President of Data Sciences
About.com Inc.

Miri Rodriguez
Social Media and Communities Lead
Microsoft

Jennifer Rooney
Editor, CMO Network
Forbes Inc.

Lauren Salazar
Director of Social Media
Weight Watchers

Amit Shah
SVP, Online, Mobile & Social Media
1-800-FLOWERS.COM

Rodrigo Sierra
SVP / CCMO
American Medical Association

Bruce Snell
Cybersecurity and Privacy Director
Intel

Madhu Southworth
VP, Legal and Business Affairs
AMC Networks Inc.

Greg Stuart
Global CEO
Mobile Marketing Association

Carree Syrek
Social Media Practice Lead
IBM Corporation

Catharine Taylor
Program Director
The Conference Board

Anelia Varela
Creative Director
The Writer

John Weston
EVP, Chief Operating Officer
Prostate Cancer Foundation

William White
VP, Marketing
Target Corporation

Devin Wilson
Chief Brand Officer
Double Cross Vodka

Exhibition Sponsor
BrandActive - Brand Conference 2016 - Exhibition
Marketing Partner
MENG
Quirk's Marketing Research Review

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