The Annual Brand Conference

From Word of Mouth to Mobile: How to Captivate Distracted Customers
JUNE 09 - 10, 2016 | WESTIN NEW YORK AT TIMES SQUARE | NEW YORK, NY

June 09 - 10, 2016

Worried about keeping pace with a rapidly changing external environment?  How do other top marketers stay ahead of trends?

Join us at The Annual Brand Conference and find out!

Top marketers will offer insights on:  

  • How to keep brands consistent and vibrant, even as the foundations of platforms and media continually shift (William White, VP/Marketing, Target)
  • Using data to determine what content to create to better help, inspire, and educate your audiences (Neil Vogel, CEO, About.com)
  • Reaching young travelers with a truly holistic brand experience (Claiborne Irby, Director of Global Brand Strategy, Hilton)
  • Managing customer experience when it is, in effect, delegated to your employee population -- a cast of thousands – who (should be) your brand ambassadors (Jen McClure, Recent VP/Digital and Social Media, Thomson Reuters)

Additional Session Highlights Include:

  • Colgate-Palmolive Company, MasterCard, 1-800 Flowers and Choice Hotels will demonstrate their “mobile marketing hits.”
  • AMC Networks and law firm Davis & Gilbert on Native advertising: What it is and what you need to know about the intellectual property and related regulatory risks associated with it.
  • IBM Digital, Microsoft, Weight Watchers and The Hospital for Special Surgery on: Managing word-of-mouth, amplify consumer messaging, and leverage social media channels to unleash the power of the brand.

Want More Reasons to Attend?  You’ll also learn about:

  • Effectively navigating tangled platforms and solutions to get a true picture of marketing effectiveness from TV ads to measuring your online presence.
  • Sifting through multiple partnership opportunities to identify the best brands to align with your company.
  • The Internet of Things is making inroads into everyday life—which means that marketers want in. What is the appropriate role for brands in the Internet of Things? Should your brand market within it, become a service—or be there at all?

CPE logo

Earn up to 10 CPE credits
Business Management and Organization
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live, Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

You may also be interested in our Building a Brand for the Digital Age Seminar on June 8, 2016. If you would like to register for both events, please contact Customer Service at +1 212 339 0345.

Get involved!

For Speaking Opportunities, please contact Cathy Taylor at catharine.taylor@conferenceboard.org

For Sponsorship Opportunities, please contact Michael Felden at michael.felden@conferenceboard.org

For a full list of Upcoming Conference Board Events, please click here.

LOCATION

The Annual Brand Conference

Westin New York at Times Square
270 West 43rd Street
New York, New York 10036
Tel: +1 212 201 2700
Official Website: www.westinny.com
Hotel Cut-Off May 25, 2016
Room Rate $399


Please note: Fees below do not include hotel accommodations.
EXHIBITION SPONSOR
BrandActive - Brand Conference 2016 - Exhibition
MARKETING PARTNER
Quirk's Marketing Research Review
MENG
AGENDA
JUNE 09 - 10, 2016
WESTIN NEW YORK AT TIMES SQUARE,NEW YORK, NY
June 09 - 10, 2016

Worried about keeping pace with a rapidly changing external environment?  How do other top marketers stay ahead of trends?

Join us at The Annual Brand Conference and find out!

Top marketers will offer insights on:  

  • How to keep brands consistent and vibrant, even as the foundations of platforms and media continually shift (William White, VP/Marketing, Target)
  • Using data to determine what content to create to better help, inspire, and educate your audiences (Neil Vogel, CEO, About.com)
  • Reaching young travelers with a truly holistic brand experience (Claiborne Irby, Director of Global Brand Strategy, Hilton)
  • Managing customer experience when it is, in effect, delegated to your employee population -- a cast of thousands – who (should be) your brand ambassadors (Jen McClure, Recent VP/Digital and Social Media, Thomson Reuters)

Additional Session Highlights Include:

  • Colgate-Palmolive Company, MasterCard, 1-800 Flowers and Choice Hotels will demonstrate their “mobile marketing hits.”
  • AMC Networks and law firm Davis & Gilbert on Native advertising: What it is and what you need to know about the intellectual property and related regulatory risks associated with it.
  • IBM Digital, Microsoft, Weight Watchers and The Hospital for Special Surgery on: Managing word-of-mouth, amplify consumer messaging, and leverage social media channels to unleash the power of the brand.

Want More Reasons to Attend?  You’ll also learn about:

  • Effectively navigating tangled platforms and solutions to get a true picture of marketing effectiveness from TV ads to measuring your online presence.
  • Sifting through multiple partnership opportunities to identify the best brands to align with your company.
  • The Internet of Things is making inroads into everyday life—which means that marketers want in. What is the appropriate role for brands in the Internet of Things? Should your brand market within it, become a service—or be there at all?

CPE logo

Earn up to 10 CPE credits
Business Management and Organization
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live, Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

You may also be interested in our Building a Brand for the Digital Age Seminar on June 8, 2016. If you would like to register for both events, please contact Customer Service at +1 212 339 0345.

Get involved!

For Speaking Opportunities, please contact Cathy Taylor at catharine.taylor@conferenceboard.org

For Sponsorship Opportunities, please contact Michael Felden at michael.felden@conferenceboard.org

For a full list of Upcoming Conference Board Events, please click here.

John Englehart, Chief Marketing Officer, Hospital for Special Surgery

Devin Wilson, Chief Brand Officer, Double Cross Vodka

Jeff Minsky, SVP, Agency and Client Development, Unruly

Bruce Snell, Cybersecurity and Privacy Director, Intel

David Berkowitz, Principal, Serial Marketer

Catharine Taylor, Program Director, The Conference Board

Greg Stuart, Global CEO, Mobile Marketing Association

Robert McDowell, Chief Commercial Officer, Choice Hotels International, Inc.

Miri Rodriguez, Social Media and Communities Lead, Microsoft

Vejay Lalla, Partner, Davis & Gilbert LLP

Claiborne Irby, Director of Global Brand Strategy, Hilton Worldwide

Jonathan Roberts, Senior Vice President of Data Sciences, About.com Inc.

Elizabeth Brady, Senior Vice President and Chief Marketing Officer, Principal Financial Group

Michael Donnelly, Senior Vice President, Group Head Global Digital Marketing, MasterCard Incorporated

Rebecca Huling, Vice President, Customer Engagement Marketing, FedEx Corporation

Lauren Salazar, Director of Social Media, Weight Watchers

Anna Fountas, President, Americas, Telmar

Amit Shah, SVP, Online, Mobile & Social Media, 1-800-FLOWERS.COM

Jennifer Rooney, Editor, CMO Network, Forbes Inc.

Rodrigo Sierra, SVP / CCMO, American Medical Association

David Kaplan, Managing Editor, GeoMarketing

Anelia Varela, Creative Director, The Writer

Madhu Southworth, VP, Legal and Business Affairs, AMC Networks Inc.

William White, VP, Marketing, Target Corporation

John Delaney, Senior Vice President, Global Marketing & Sales, Seabourn

John Weston, EVP, Chief Operating Officer, Prostate Cancer Foundation

Jeff Armstrong, VP, Corporate Branding, Synchrony Financial

Carree Syrek, Social Media Practice Lead, IBM Corporation

Jen McClure, Program Director, The Conference Board

Exhibition Sponsor
BrandActive - Brand Conference 2016 - Exhibition
Marketing Partner
Quirk's Marketing Research Review
MENG