26 March, 2015  — Workshop I: Strategic HR Communication Planning & Execution: Create the New Communication Leadership Experience

27 March, 2015  — Workshop II: Social Media in the Workplace: Choosing the Right Strategy and Tactics That Deliver Results

Download the full agenda

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26 - 27 MARCH, 2015
26 March, 2015

Organizations face many competitive challenges in today’s dramatically different workplace. To build acceptance and understanding from employees, you need to motivate and nurture relationships. 

During this full day workshop, top human resources communication executives and consultants reveal how they develop, implement and measure their communication strategies.  We will showcase how you can overcome resistance to change and build a collaborative environment.

Discover new ways to: 

  • Build Trust and Improving HR Engagement 
  • Influence Corporate Culture with Communication 
  • Communicate During Major Change 
  • Engage Employees in New and Different Ways 
  • Drive Collaboration through the Workforce 
  • Build an Innovative HR Strategy 
  • Measure the Impact of Your Communication

For more information, download the agenda.


Scheduled Speakers 26 March, 2015
  • Mark Schumann, Principal, Re-Communicate
  • Jessica Antle, Corporate Communications Practice Leader, MFA Marketing and PR
  • Michael DeLeon, Director, Global Integrated Marketing and Communications , Dorel Sports
  • Christine Andrukonis, SVP, North American Regional Director, Ketchum Change
  • Tony Bond, Senior Consultant, Great Place to Work
  • Carolina Mata-Tovar, Vice President, Employee and Internal Communications, Pitney Bowes Inc.
  • Ben Dattner, Ph.D, Founding Principal, Dattner Consulting
27 March, 2015

Social media is changing the world as we know it. Innovative companies use social tools like blogs and wikis to complement their existing internal communications strategy. The social elements encourage individuals to become involved on a personal level with company policy and culture. They encourage participation and knowledge sharing because they are not imposed centrally but grown organically. During this session, you will gain insights in connecting with your employees using social media.

You will learn how to: 

  • Develop your Digital HR Strategy
  • Engage Employees through Social Media
  • Shape the Workplace through Data and Analytics
  • Transform Your Organization Through Social Media
  • Attract, Develop and Keep Tomorrow’s Employees Today
  • Share Knowledge to Improve Productivity

 For more information, download the agenda.

Scheduled Speakers 27 March, 2015

Scheduled Speakers 27 March, 2015
  • Mike Pino, Digital Learning Leader, GE
  • Chantelle Nash, Digital Learning, Crotonville Leadership Development, General Electric
  • Samantha Zarrini, Digital Learning, Crotonville Leadership Development, General Electric
  • Regan Zeebuyth, Senior Manager, Partner (Employee) Communication & Engagement, Starbucks Coffee Company
  • Evan Krauss, President and Managing Director, Global Operations, APCO Worldwide
  • Eric Morgenstein, Principal, Engagement Practice Client Technology Leader, Central East & Atlantic Markets, Buck Consultants
  • Cheryl Burgess, CEO, Blue Focus Marketing
  • Mark Burgess, President, Blue Focus Marketing