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20 June, 2014

STORYPOWER is a full day course (8:00 AM- 4:30 PM) that will cover the necessary intro, basics and principles of Storytelling along with some hands-on tools to apply to your specific projects.  Beginning with a basic understanding of mythology and the hero’s journey we will explore how story structures and ideas can be used across an infinite array of problems ranging from strategy, branding to overall better communication.

We will then go a step deeper and focus on taking your examples (individuals/teams should plan on bringing a project with them) and utilize story-based, Hollywood-esque tools and approaches to take the stories to the next level of depth, understanding and expression.

Teams/individuals should expect to share and present during the course.

We will cover a range of topics during the workshop - some of these

  • What is Story?  - creating a basic understanding
  • Starting Story Structures  - its application, development and form in basic levels
  • Understanding Mythology - its role in human, and brand, understanding and communication
  • The Narrative Recipe - the key ingredients/principles of any good story
  • The Quest Model - the Hero’s Journey form and it’s use as a strategy tool

Shane Meeker
Company Historian & Corporate Storyteller
Procter & Gamble

Scheduled Speakers 20 June, 2014

Scheduled Speakers 20 June, 2014

Shane Meeker has been with Procter & Gamble for 17 years and is the Company Historian & Corporate Storyteller.

He is the leader of the P&G Heritage & Archives Center where he and his team’s primary responsibilities are to research, collect, preserve and share P&G’s rich, inspirational 175 year history inside and outside the company. For the 15 years prior to this role he was an Associate Director in the P&G Design Function working on billion dollar brands like Tide, Gain, Downy, Olay, Pampers and Dawn. For several years he has also been focused on bringing the ideas, principles and processes of storytelling to life across P&G.
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His storytelling work includes helping teams use narrative theory to inspire and develop brand and organizational strategies, innovations and communications. He also leads various story-based workshops to help bring ideas to life.

In addition to his work at P&G, Shane has shared his story principles and workshops at various educational institutions, design agencies, conferences and external companies. Some of the companies he has shared his story work with include Walt Disney, Columbia Sportswear, General Motors, Starwood Hotels and American Express. Shane is also an Adjunct Professor at the Illinois Institute of Technology and co-teaches a yearly story-based graduate course called Innovation Narratives. He also co-teaches at the University of Cincinnati’s DAAP School of Design in a graduate course called Design Mythography. Most recently some of Shane’s story work was featured in Jonathan Cagan and Craig M. Vogel’s book Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (2nd Edition).