June 17, 2014  — Pre-Conference Seminar: New Internal Branding Programs: A Step-by-Step Framework for Implementation

June 18 - 19, 2014  — The 2014 Extending Your Brand to Employees Conference

June 19, 2014  — Workshop II: Employer Brand, Internal Brand, or Employee Value Proposition


June 18 - 19, 2014

Engaging employees to understand your brand promise and, in turn, to be motivated and armed to deliver on it is the most fundamental, yet elusive, mandate for marketing, communications, and human resources professionals. Join us this June to learn from accomplished professionals who have successfully addressed this set of challenges.

You will learn how to:  

  • Develop a Step-by-Step Framework for Implementing New Employee Branding Programs
  • Foster cultural transformation that fits the company, its customers and the employee's needs to thrive in a fast paced environment
  • Align external brand initiatives with internal engagement for greater customer brand experience
  • Use Multi-faceted communications strategies and tactics to actualize the Customer as the Center of Employee Attention
  • Implement practical steps for executives to bring your brand strategy to life through your people
  • Create customer, partner, and employee brand experience journey maps can provide a holistic view of the brand experience
  • Leverage the intersection of employee communications and corporate philanthropy to build the brand
  • Create new Barrier-Breaking Content, Formats and Channels for Employee Brand Engagement
  • Drive growth and engagement through leadership development
  • Implement social collaboration systems that activate the power of the internal crowd

Who Should Attend:

Professionals in Corporate Communications, Internal Communications, Employee Communications, Brand Communications, Marketing Communications, Customer Experience, Digital Marketing, Human Resources,Public Affairs, Corporate and Brand Identity, Corporate Intranets, Employee Engagement, Employee Relations, Employer Branding and Internal Branding

For speaking opportunities, please contact Mary Beth Reidy at
Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

Presented with assistance from
Inward Strategic Consulting
Bridge Consulting
Session sponsor
Root, Inc.
Media assistance provided by
O'Dwyers
JUNE 18 - 19, 2014
SHERATON NEW YORK
June 17, 2014

WORKSHOP 1:30 - 4:30 PM

A Step-by-Step Framework for Implementing New Employee Branding Programs

This hands-on workshop will teach you:

  • An effective step-by-step framework for effective internal branding
  • How to create a message matrix: communicating the right message, to the right audience, at the right time
  • Fun and engaging methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in 
  • Criteria and methods for measuring results
  • How to create a message architecture and experiential tactical plan for comprehensive internal message that is clear, relevant, personal and suggests the right behavior one should adopt

Allan Steinmetz, Founder & CEO, Inward Strategic Consulting

 For speaking opportunities, please contact Mary Beth Reidy at Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

Speakers

Scheduled Speakers June 17, 2014

Allan Steinmetz, Founder & CEO, Inward Strategic Consulting

June 19, 2014

POST CONFERENCE WORKSHOP 1:30 – 4:30 PM

Employer Brand, Internal Brand, or Employee Value Proposition What is the Difference and How Do You Develop One?

Whether to enhance recruitment and retention, increase employee engagement, or encourage employees to serve as brand ambassadors, the work for successful brand alignment must be done with a high degree of rigor. Using, a case study, this workshop focuses on:

  • A process for development and implementation
  • Creative techniques to discover the employer brand or value proposition
  • The role of stakeholders in ensuring success
  • Methods to integrate and sustain your brand or value proposition in the DNA of your organization
  • Ways to measure ROI

Chris Gay, Principal, Bridge Consulting

 

 

 

 

 

 

 

 

Speakers

Scheduled Speakers June 19, 2014
Chris Gay, CEO, Bridge Consulting
June 18 - 19, 2014

Engaging employees to understand your brand promise and, in turn, to be motivated and armed to deliver on it is the most fundamental, yet elusive, mandate for marketing, communications, and human resources professionals. Join us this June to learn from accomplished professionals who have successfully addressed this set of challenges.

You will learn how to:  

  • Develop a Step-by-Step Framework for Implementing New Employee Branding Programs
  • Foster cultural transformation that fits the company, its customers and the employee's needs to thrive in a fast paced environment
  • Align external brand initiatives with internal engagement for greater customer brand experience
  • Use Multi-faceted communications strategies and tactics to actualize the Customer as the Center of Employee Attention
  • Implement practical steps for executives to bring your brand strategy to life through your people
  • Create customer, partner, and employee brand experience journey maps can provide a holistic view of the brand experience
  • Leverage the intersection of employee communications and corporate philanthropy to build the brand
  • Create new Barrier-Breaking Content, Formats and Channels for Employee Brand Engagement
  • Drive growth and engagement through leadership development
  • Implement social collaboration systems that activate the power of the internal crowd

Who Should Attend:

Professionals in Corporate Communications, Internal Communications, Employee Communications, Brand Communications, Marketing Communications, Customer Experience, Digital Marketing, Human Resources,Public Affairs, Corporate and Brand Identity, Corporate Intranets, Employee Engagement, Employee Relations, Employer Branding and Internal Branding

For speaking opportunities, please contact Mary Beth Reidy at
Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

Scheduled Speakers June 18 - 19, 2014

Scheduled Speakers June 18 - 19, 2014
  • David Sparkman, Senior Vice President Culture, UnitedHealth Group
  • Elizabeth Jolly, Director Internal Communications, Campbell Soup Company
  • Allan Steinmetz, Founder & CEO, Inward Strategic Consulting
    Susan O’Connor, Director Communications, Novo Nordisk, Inc.
  • Barbara Smith, Senior Vice President, Director of Strategic Communications and Governance, KeyBank 
  • Daryl Barker, Marketing and Public Relations, Nationwide Children’s Hospital
  • Chris Gay, CEO, Bridge Consulting
  • Gary Magenta, Senior Vice President Client Solutions, Root
  • Ann Marie Gothard, Director, Communications Strategy, Marketing & Communications, Emblem Health
  • Michael Lenz,Director, Brand Experience Design, Cisco
  • Alison Arella, Community Investment Manager, Cambia Health
  • Joe Pantigoso, Senior Director, Global Branding, SAP
  • Kelli Carlson-Jagersma ,  VP, Internal Collaboration, Wells Fargo
  • Glenn Weckerlin, University & Association Partnerships, Chevron
  • Teresa J. Rothausen, Ph.D.,Susan E. Heckler Endowed Chair in Business Administration University of St. Thomas, Minnesota
  • Cynthia Ciganovich, Director Employee Communications, Blue Bunny Inc
  • Rebecca L. Ra, Ph.D. Executive Vice President, The Conference Board
  • Bill Ruhl, Director Employee Experience, Verizon
  • Christine Madigan, Vice President of Responsible Leadership, New Balance Athletic Shoe, Inc.
  • Joel Beckerman, Founder and Lead Composer, Man Made Music  

Other scheduled dates and locations for The 2014 Extending Your Brand to Employees Conference:

June 18 - 19, 2014 – Sheraton New York, New York, NY

Presented with assistance from
Inward Strategic Consulting
Bridge Consulting
Session sponsor
Root, Inc.
Media assistance provided by
O'Dwyers