The 2014 Extending Your Brand to Employees Conference
WORKSHOP 1:30 - 4:30 PM
A Step-by-Step Framework for Implementing New Employee Branding Programs
This hands-on workshop will teach you:
- An effective step-by-step framework for effective internal branding
- How to create a message matrix: communicating the right message, to the right audience, at the right time
- Fun and engaging methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in
- Criteria and methods for measuring results
- How to create a message architecture and experiential tactical plan for comprehensive internal message that is clear, relevant, personal and suggests the right behavior one should adopt
Allan Steinmetz, Founder & CEO, Inward Strategic Consulting
For speaking opportunities, please contact Mary Beth Reidy at Marybeth.Reidy@conferenceboard.org.
For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.