The 2014 Extending Your Brand to Employees Conference

Engaging employees to understand your brand promise and motivating them to deliver on it is the most fundamental – yet elusive — mandate for marketing, communications and human resources professionals.
JUNE 18 - 19, 2014 | SHERATON NEW YORK | NEW YORK, NY

JUNE 18 - 19, 2014 | SHERATON NEW YORK | NEW YORK, NY


June 18 - 19, 2014

Engaging employees to understand your brand promise and, in turn, to be motivated and armed to deliver on it is the most fundamental, yet elusive, mandate for marketing, communications, and human resources professionals. Join us this June to learn from accomplished professionals who have successfully addressed this set of challenges.

You will learn how to:  

  • Develop a Step-by-Step Framework for Implementing New Employee Branding Programs
  • Foster cultural transformation that fits the company, its customers and the employee's needs to thrive in a fast paced environment
  • Align external brand initiatives with internal engagement for greater customer brand experience
  • Use Multi-faceted communications strategies and tactics to actualize the Customer as the Center of Employee Attention
  • Implement practical steps for executives to bring your brand strategy to life through your people
  • Create customer, partner, and employee brand experience journey maps can provide a holistic view of the brand experience
  • Leverage the intersection of employee communications and corporate philanthropy to build the brand
  • Create new Barrier-Breaking Content, Formats and Channels for Employee Brand Engagement
  • Drive growth and engagement through leadership development
  • Implement social collaboration systems that activate the power of the internal crowd

Who Should Attend:

Professionals in Corporate Communications, Internal Communications, Employee Communications, Brand Communications, Marketing Communications, Customer Experience, Digital Marketing, Human Resources,Public Affairs, Corporate and Brand Identity, Corporate Intranets, Employee Engagement, Employee Relations, Employer Branding and Internal Branding

For speaking opportunities, please contact Mary Beth Reidy at
Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

LOCATION

Sheraton New York Times Square Hotel
811 7th Avenue 53rd Street
New York, NY 10019
Tel 212 581 1000
Official Website: www.sheratonnewyork.com

PRESENTED WITH ASSISTANCE FROM
Inward Strategic Consulting
Bridge Consulting
SESSION SPONSOR
Root, Inc.
MEDIA ASSISTANCE PROVIDED BY
O'Dwyers
JUNE 18 - 19, 2014
SHERATON NEW YORK
June 18 - 19, 2014

Engaging employees to understand your brand promise and, in turn, to be motivated and armed to deliver on it is the most fundamental, yet elusive, mandate for marketing, communications, and human resources professionals. Join us this June to learn from accomplished professionals who have successfully addressed this set of challenges.

You will learn how to:  

  • Develop a Step-by-Step Framework for Implementing New Employee Branding Programs
  • Foster cultural transformation that fits the company, its customers and the employee's needs to thrive in a fast paced environment
  • Align external brand initiatives with internal engagement for greater customer brand experience
  • Use Multi-faceted communications strategies and tactics to actualize the Customer as the Center of Employee Attention
  • Implement practical steps for executives to bring your brand strategy to life through your people
  • Create customer, partner, and employee brand experience journey maps can provide a holistic view of the brand experience
  • Leverage the intersection of employee communications and corporate philanthropy to build the brand
  • Create new Barrier-Breaking Content, Formats and Channels for Employee Brand Engagement
  • Drive growth and engagement through leadership development
  • Implement social collaboration systems that activate the power of the internal crowd

Who Should Attend:

Professionals in Corporate Communications, Internal Communications, Employee Communications, Brand Communications, Marketing Communications, Customer Experience, Digital Marketing, Human Resources,Public Affairs, Corporate and Brand Identity, Corporate Intranets, Employee Engagement, Employee Relations, Employer Branding and Internal Branding

For speaking opportunities, please contact Mary Beth Reidy at
Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

Dave Sparkman, Senior Vice President, Culture , UnitedHealth Group

Allan Steinmetz, Chief Executive Officer and Founder , Inward Strategic Consulting

Gary Magenta, Chief Change Architect, Root Inc.

Ann Marie Gothard, Director, Communicating Strategy , EmblemHealth Inc.

Michael Lenz, Director Global Brand Experience Design , Cisco Systems, Inc.

Debra Flickinger, Community Investment Manager , Regence

Joseph Pantigoso, Senior Director, Global Brand, SAP America, Inc.

Barbara Smith, Senior Vice President, Director of Strategic Communications and Governance, KeyBank

Rebecca Ray, Executive Vice President, Knowledge Organization, Human Capital Lead, The Conference Board

Glenn Weckerlin, Director, University Partnerships and Association Relations, Chevron Corporation

Bill Ruhl, Director, Employee Experience , Verizon

Cynthia Ciganovich, Director, Corporate Communications , Wells Enterprises, Inc.

Kelli Carlson-Jagersma, Vice President Internal Collaboration Leader, Wells Fargo & Company

Christine Madigan, Vice President of Responsible Leadership , New Balance Athletic Shoe, Inc.

Daryl Barker, Marketing and Public Relations Manager , Nationwide Children's Hospital

Alison Arella, Community Investment Manageer , Cambia Health Solutions

Christie Gay, Principal, Bridge Consulting

Teresa Rothausen, Susan E. Heckler Endowed Chair in Bus. Administration & Professor of Management, University of St. Thomas, Minnesota

Joel Beckerman, Founder and Lead Composer , Man Made Music

Elizabeth Jolly, Director, Internal Communications, Campbell Soup Company

Susan O'Connor, Director, Executive Office and Diabetes and Obesity Marketing Communications, Novo Nordisk

Elizabeth Jolly, Director, Internal Communications, Campbell Soup Company

Julia Taylor Kennedy, Vice President and Senior Fellow , Center for Talent Innovation

Allan Steinmetz, Chief Executive Officer and Founder , Inward Strategic Consulting

Christie Gay, Principal, Bridge Consulting

Other scheduled dates and locations for The 2014 Extending Your Brand to Employees Conference:

June 18 - 19, 2014 – Sheraton New York, New York, NY

Workshops:

New Internal Branding Programs: A Step-by-Step Framework for Implementation


June 17, 2014

WORKSHOP 1:30 - 4:30 PM

A Step-by-Step Framework for Implementing New Employee Branding Programs

This hands-on workshop will teach you:

  • An effective step-by-step framework for effective internal branding
  • How to create a message matrix: communicating the right message, to the right audience, at the right time
  • Fun and engaging methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in 
  • Criteria and methods for measuring results
  • How to create a message architecture and experiential tactical plan for comprehensive internal message that is clear, relevant, personal and suggests the right behavior one should adopt

Allan Steinmetz, Founder & CEO, Inward Strategic Consulting

 For speaking opportunities, please contact Mary Beth Reidy at Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

Employer Brand, Internal Brand, or Employee Value Proposition


June 19, 2014

POST CONFERENCE WORKSHOP 1:30 – 4:30 PM

Employer Brand, Internal Brand, or Employee Value Proposition What is the Difference and How Do You Develop One?

Whether to enhance recruitment and retention, increase employee engagement, or encourage employees to serve as brand ambassadors, the work for successful brand alignment must be done with a high degree of rigor. Using, a case study, this workshop focuses on:

  • A process for development and implementation
  • Creative techniques to discover the employer brand or value proposition
  • The role of stakeholders in ensuring success
  • Methods to integrate and sustain your brand or value proposition in the DNA of your organization
  • Ways to measure ROI

Chris Gay, Principal, Bridge Consulting

 

 

 

 

 

 

 

 

Presented with assistance from
Inward Strategic Consulting
Bridge Consulting
Session sponsor
Root, Inc.
Media assistance provided by
O'Dwyers