09 June, 2014  — Pre-Conference Seminar: Innovate Like a Startup: Entrepreneurial Approaches to Breakthrough Corporate Growth
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10 - 11 June, 2014  — The Innovation Master Class Conference
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09 June, 2014

Innovate Like a Startup: Entrepreneurial Approaches to Breakthrough Corporate Growth

How are startups and emerging technology firms able to churn out disruptive innovation so quickly, while large established firms so often stumble? It’s partly because the best entrepreneurs know how to fail early and ultimately succeed faster through iterative build-measure-learn cycles and in-market experimentation. While the Lean Startup movement is popularizing this thinking, the broader message is that speedier, more iterative innovation is possible for companies of all sizes. However, to succeed with lean methods, larger established firms need to adapt the practices to the context and realities of the enterprise. Beyond acting like startups, large companies must learn to leverage the startup ecosystem to co-create breakthrough new businesses.

In this workshop you’ll learn:

  • An introduction to Lean Startup methods adapted to the context of corporate innovation and venturing
  • The Collective Disruptionsm model for new business creation using entrepreneurial methods and co-creation with startups
  • Organizing and leading successful corporate new venture activities
  • How to accelerate disruptive business models throughin-market experimentation
  • A deeper understanding through real-world case studies of entrepreneurial approaches to corporate new business creation 

Workshop Speakers:

  • Mike Docherty, CEO, Venture2 Inc., Author: Collective Disruption (Aug 2014)
  • Asoka Veeravagu, VP New Business Development, Jarden Consumer Solutions


In collaboration with


Sponsored by

Magent 360

Presented with assistance from

Greater MSP

Media assistance provided by

Society of Women Engineers

Academic sponsor

UST Opus College of Business
  • Human Capital
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