Change is hairy. People resist it. Organizations struggle implementing it. And no two changes are alike.
Fortunately, assembling a strategic communication and engagement plan can provide the backbone of long-term change.
In this session we will investigate the key elements of a strategic plan, how to manage all the contributors, ways of collecting feedback from your stakeholders and how communications can support and enable new behaviors. In addition, we’ll cover specific, strategic tactics for making those behaviors the new norm. We will take a hands-on approach to building change strategies by convening groups to focus on:
Attendees will walk away with the basics of how to assemble a strategic communications and engagement plan that can provide structure for even the most unruly of projects and empower stakeholders to make permanent behavior change.
Jim Hanley, Executive Vice President and Co-founder, ROC Group
Emily Kehinde, Consultant, ROC Group
Vic Villanueva, Managing Director, ROC Group
The 2014 Change Management Conference led by business leaders and change professionals including The Conference Board’s Change Management Council, will provide you with the tools you need to:
The Conference Board Change Management Council advances the practice of change management by creating new thought leadership and developing capabilities for extraordinary performance. They have deep expertise in leading transformational change in large organizations and comprise the pre-eminent group of corporate change leaders.
Join them at the conference and compare your practices to some of the best in the world.
Who Should Attend?
Change leaders, practitioners, and any executive responsible for transformation and direction setting enterprise wide and/or at the business unit/ departmental levels.