Behavioral Leadership Seminar
A New Source of Competitive Advantage
23 - 24 October, 2013
The Conference Board Conference Center
New York, NY
23 - 24 October, 2013
What’s the secret to superior execution? Is it brilliant strategy? Better processes? Superior technology? No. To perform well over the long term, to make everyone’s valiant efforts work and “stick,” you need to attend to something basic and seemingly ordinary. You need to skillfully shape what people on the job actually do.
Through this seminar, participants will be introduced to Behavioral Leadership, an approach that focuses on crafting desirable shifts in high-impact habits, behaviors and routines. Based on Applied Behavioral Science, a discipline that has been researched and taught in major universities for decades, behavioral leadership puts to work the principle that new results require new behaviors and breakthrough results—those that confer a broad and significant competitive advantage—require the right new behaviors, and the right few behaviors, which endure over time. In deploying behavioral leadership, organizations can, with relatively little financial investment, achieve substantial competitive advantage, transforming themselves into both attractive workplaces and sustainable, industry-leading engines of high performance.
For many companies, behavioral leadership is a fundamental shift in focus that leads to significant shifts in performance. Behavioral leadership is a catalyst for profound new insight that drives new action and new results. In effect, the decades-old science of behavior has the potential to trigger a quiet revolution in companies that apply it.
Revolution is a dramatic word, but it’s appropriate. In the few leading-edge companies that have applied it, behavioral leadership has helped them avoid executional miscues and attain game-changing increases in value.
- A health-care insurance company saw a key measure of customer experience improve an average of 26 percent while return on investment for building the behavioral leadership capability was 438 percent within the first 18 months.
- One major airline saw an 85 percent jump in customers’ intent to repurchase—especially helpful at a time of financial challenges for the company.
- A large hospital was able to roll out a technological innovation in only ten days, as opposed to the historical track record of three years, resulting in impressive savings in time and money.
During the Behavioral Leadership – A New Source of Competitive Advantage, we will discuss these results and suggest how you can achieve similar ones for your own company. This will be a very interactive session, with registrants encouraged to discuss real issues. We will offer powerful tools, frameworks, tips and leadership questionnaires that leading global firms have deployed to achieve competitive advantage. Our goal: to provide a comprehensive and detailed introduction to applying behavioral leadership in proven and practical ways.
In addition to Senior Partner and Chairman, Steve Jacobs, and Senior Partners Karen Gorman and Elise Walton, CLG experts, will be joined by William R. K. Innes, Retired President, ExxonMobil Research and Engineering, and Mona Malone, Vice President, Human Resources, Bank of Montreal, who will offer their experiences with behavioral leadership within their companies.
Bringing new everyday behaviors into your organization can prove more useful and conducive to an energized, engaging work environment than any strategy or process you might embrace. When you complete this seminar, you will possess a new path to competitive advantage and the tools and knowledge to help your employees consistently deliver the want to do rather than have to do performance that drives new advantage. As well, you will have a clear understanding of the steps for turning the common sense of behavioral leadership into what companies everywhere most need it to be: common practice.
Topics to be covered during the seminar include:
- The behavior/ results connections
- Seven essential steps for putting behavioral leadership into practice
- Coaching for the elite performer
- Succeeding at change management
- Embedding behavior throughout the organization
Benefits of attending
- Learn behavioral leadership to gain competitive advantage
- Manage high levels of complexity toward consistent profitability
- Build strong team leadership and teamwork
- Create excellence in strategy execution through behavioral leadership
- Build workforce capability, increase preparedness, and enhance learning ability
Who should attend
- Presidents; Executives; Senior and Vice Presidents of a Division or Function
- General Managers; Operations Executives; Chief Financial Officers
- Chief Human Resource Officers and Vice Presidents and Directors of Human Resources and Training and Development
Steve Jacobs, Chairman and Senior Partner, CLG
Karen Gorman, Senior Partner, CLG
Elise Walton, Senior Partner, CLG
William R.K. Innes, Retired President, ExxonMobil, Research and Engineering Company
Mona Malone, Vice President, Human Resources, Bank of Montreal
CLG, headquartered in Pittsburgh, Pennsylvania, is a leader in behavior-based strategy execution, performance improvement, leader-led and health-behavior change consulting. CLG helps Fortune 500 companies to better understand how to execute their business strategies and processes with a higher level of employee engagement and greater performance by helping them to pinpoint and effectively manage the critical few High-Impact BehaviorsSM that have the greatest effect on their business results. CLG’s unique application of the principles of Applied Behavioral Science enables the companies they work with to achieve lasting results consistently, with speed, precision and control. Visit www.clg.com to learn more.
For speaking and sponsorship opportunities, please contact Denise Sinuk at firstname.lastname@example.org.