Anticipates and meets the needs of both internal and external customers. Delivers high-quality products and services; is committed to continuous improvement.
25 Truths about Customer Experience
Both consumer-facing and B2B companies can offer stellar customer service by being the best place to work, creating exceptional experiences, and having a customer-first culture.
Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference
One of the best ways to build your brand is by getting the marketing, customer service, and sales teams to work together to provide the best customer experience possible.
Using Analytics and Culture to Deliver Journeys That Customers Crave: Insights from The 2015 Customer Experience Conference
Companies that are known for top-notch customer service have cultures that base everything the company does around pleasing the customer.
Integrating Sustainability into Your Core Businesses—A Road Map
This report identifies work processes, tools, and experiences that can help practitioners build or strengthen sustainability programs in their companies.
Joining the Conversation
Companies are looking to social media not only to get insights on the future of the consumer, but to advance their brands online by building relationships with social media users.
Creating the Right Voice and Content for Social Media
Companies must craft the right brand voice and content to get a bigger impact from their social branding efforts. Firms are expanding their view of their customers for more opportunities to engage with them.
Streamlining Product Safety and Regulatory Information along the Value Chain
The lack of consistent approaches for sharing product stewardship information in today’s complex global economy creates significant business risks that are often invisible to leadership.
Proxy Voting Analytics (2010-2014): Executive Summary
There’s been a fundamental shift in the type of resolutions shareholders submit, and activists are increasingly using social media to agitate for change outside of the AGM, 2014 data show.
On the Record with Charles Allen
“Retaining people in the profession is definitely our biggest issue,” notes Charles Allen, CEO of accounting/consulting firm Crowe Horwath LLP. He tells us how his firm approaches this key human capital challenge.
Creating Personal Emotional Connections with Employees and Customers: Insights from The 2014 Extending Your Brand to Employees Conference
Defining and living your company's larger purpose so that employees engage emotionally ensures that they, as ambassadors, best represent your company brand to customers.