Strategic Thinking Publications

Formulates objectives and priorities, and implements plans consistent with long-term interests of the organization in a global environment. Capitalizes on opportunities and manages risks.

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  1. Fake News: Awareness, Attitudes, and Actions of Advertisers

    February 2018

    A new study shows that while marketers are now aware of their inadvertent participation in disseminating fake news, they are ambivalent about what ought to change—and are reluctant to alter their own business practices.

  2. Global Leadership Forecast 2018: 25 Research Insights to Fuel Your People Strategy

    January 2018

    The Global Leadership Forecast is the largest research study of its kind, examining the state of leadership development practices and leader experiences across organizations in major industries around the globe. 

  3. What Is the 'New Paradigm' Framework? Highlights of The Conference Board Governance Center Fall 2017 Meeting

    January 2018

    A central premise of Martin Lipton’s "New Paradigm" is that corporations and institutional investors can together forge a meaningful and successful private-sector solution.


  1. Rethinking Innovation Spending: What the data on intangible investment reveals

    December 2017

    Businesses around the world face a need to better quantify the financial impact of their innovation investments. But our research reveals that companies miss up to four-fifths of their spending on innovation, making any accurate calculation of return difficult. This report outlines a holistic approach for more accurate assessment of innovation spending.

  2. Sustainability Practices 2017 Key Findings

    December 2017

    Third-party verification of the claims in sustainability reports is on the rise, which is helping investors make better-informed decisions about companies’ risks and opportunities. But companies could still be much more transparent. 

  3. Sustainability Practices Dashboard

    December 2017

    The Conference Board Sustainability Practices Dashboard analyzes the most recent disclosure of environmental and social practices by public companies around the world. 

  4. Game Changers: Corporate Foundations in a Changing World

    December 2017

    "Game Changer" foundations are leading a potentially transformative shift in corporate philanthropy, one in which they strategically draw on the parent company’s mission, acumen, assets, and networks rather than simply writing checks.


  5. Blockchain Technology: The Marketing Value of Digital Permanence

    November 2017

    Blockchain technology has the potential to be transformational. For communications and marketing, this change could come sooner rather than later.

  6. Sustainability in the Mainstream: Why Investors Care and What it Means for Corporate Boards

    November 2017

    Shareholder activism around ESG issues is less well-understood than the environmental and sustainability issues themselves.

  7. 30 Truths about Talent Acquisition: Insights from the 4th Annual Talent Acquisition Conference

    October 2017

    Do you have an employer brand? How good is your candidate experience? Are your business and acquisition strategies aligned? As your talent needs heat up, how you answer these questions will become paramount.

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