Creativity and Innovation

Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting edge programs/processes.

*Term and description created by The Conference Board.

Highlights

Blockchain Technology: The Marketing Value of Digital Permanence

November 2017

Blockchain technology has the potential to be transformational. For communications and marketing, this change could come sooner rather than later.

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Building Collective Agility

December 07, 2017

The notion of collective agility is gaining strong credence. This webcast will share insights from BNP Paribas' transformational journey to inspire, engage, and equip leaders and individuals in this different way of working. 

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Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis

(Society for New Communications Research Blog, December 2017)

A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadvertent participation, they are ambivalent about what ought to change—and are reluctant to alter their own business practices.

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Products & Services

Conferences/Events

Publications

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Webcasts

  • Embracing Digital in Talent Management

    December 06, 2017

    It is clear that companies need to redesign their organization to succeed in the digital age. Redefining the employee experience using digital tools can bring change. Join our webcast to learn how to drive engagement and align your business strategy. HRCI, SHRM, and CPE credit available

  • Building Collective Agility

    December 07, 2017

    The notion of collective agility is gaining strong credence. This webcast will share insights from BNP Paribas' transformational journey to inspire, engage, and equip leaders and individuals in this different way of working. 

View more webcasts

Blogs

  • Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis

    (Society for New Communications Research Blog, December 2017)

    A new study by the Society for New Communications Research of The Conference Board (SNCR) shows that while marketers are now aware of their inadvertent participation, they are ambivalent about what ought to change—and are reluctant to alter their own business practices.
  • Should You Place Your Trust in the Mainstream Media?

    (Society for New Communications Research Blog, November 2017)

    The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world. According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia.
  • Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital

    (Society for New Communications Research Blog, November 2017)

    Last month, Paine Publishing hosted the Summit on the Future of Communications Measurement. Here, we present three case studies from the summit that highlight the three major themes that ran through every conversation.

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